3 keys to a meaningful mission statement

Pass the Mother Test:

A mission statement must be a concise paragraph describing what your company does and for whom. Show your mission to your mother, if she does not understand it, start again.

Self-Igniting:

Your mission is for you and your business. It does not have to be an earth moving statement. It can be whatever inspires you.

Value Alignment:

Forget the money. A meaningful mission goes beyond the dollars and cents. If your small business is creative, focus your mission on creativity. Try to be what your core competency is.