Global marketing Advantages and Disadvantages

• Advantages ;
  Economies of scale in production and distribution
  Lower marketing costs
  Power and scope
  Consistency in brand image
  Ability to leverage good ideas quickly and efficiently
  Uniformity of marketing practices
  Helps to establish relationships outside of the "political arena"
  Helps to encourage ancillary industries to be set up to cater for
  the needs of the global player
• Disadvantages ;
  Differences in consumer needs, wants, and usage patterns for products
  Differences in consumer response to marketing mix elements
  Differences in brand and product development and the competitive environment
  Differences in the legal environment, some of which may conflict with those of
  the home market
  Differences in the institutions available, some of which may call for the creation
  of entirely new ones (e.g. infrastructure)
  Differences in administrative procedures
  Differences in product placement.