ADVERTISMENT

First of all its important to know that what is advertising? according to wikipedia the word Advertising mean "Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service"

Today, we see many advertisings are being made of a single product. And the only purpose is to persude the cutomer and to catch their atttention. Today many means are being used for advertising purpose. so types of advertising are as follows:

1. Media advertising: Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses
2. Covert advertising: Covert advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand. Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top corner.
3. Television commercials: The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events.
4. Infomercials: Infomercials are also known as direct response television (DRTV) commercials or direct response marketing. The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website.
5. Celebrity advertising: This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products.

So these are some of the means of advertisments being used today. Most of the products are not as much useful but because of their good advertisment those products are been successful.

Click-and-mortar business

Click-and-mortar business refers to a company with actual facilities where customers can purchase products or services but that also has an e-commerce store where customers can make purchases online. It is essential that e-commerce stores have an attractive graphic design and an organized website navigation system. These factors and many others are necessary to make the online shopping experience pleasant and hassle-free while simultaneously building the trust that ensures a customer feels confident and secure when providing credit numbers or other banking information

Games that will prepare you for standardized testing

The second semester of each school year often brings together students nationwide in a common foreboding: the knowledge that standardized tests will soon be upon them. For elementary and middle school students, this usually means some type of basic reading and math assessment, and possibly science and social studies assessments, as well. For high school students, this can include a high school graduation exam or for those hoping to further their education, the SAT test.
Just in time for the testing season, Vocabulary.co.il has rolled out two more great vocabulary games at the website. Match It is a test-prep styled game that has you match vocabulary words with the sentence that best fits with the word. This is the type of vocabulary challenge that almost every student confronts on standardized tests. In most state and nationally normed tests, students are asked to match a list of vocabulary words with possible corresponding sentences. Match It mirrors that format, and allows students to choose word lists based on difficulty level, and whether they want alphabetical or random choices.

Truth

"We must not cease from exploration & the end of all our exploring will be to arrive where we began & to know the place for the first time".
by T.S. Eliot


I first read this in the introductory pages of Stephen R. Covey's book The 7 Habits of Highly Effective People. Reading this part of I guess for the fourth time(because it is included in my final exam of marketing) I have just had a clear vision of what this observation means.

Use Test Taking Strategy to Gain highest Scores in Final

I have read an article named "Test Taking Strategy" which I have found very useful for our Final exam coming in near future. It focuses on the three types of idol behaviors those are Before Test, During Test and After Test strategies.

So, I want to share this useful instructions with my all class fellows.

Test Taking Strategies

Before:

• Take a practice test the day before with conditions as much like the test as possible.
• Review your summary sheets for an overall view of the material. Recite in your own words
• Get enough sleep. Avoid caffeine which increases anxiety.
• Remember to encourage yourself and STOP critical statements.
• Give yourself time to feel composed and to be on time for the exam. Avoid anxious classmates who are talking about the exam.

During:

• Look over the entire test, READ THE DIRECTIONS, plan your approach, and schedule your time.
• Start with the easiest question first.
• Focus your attention on the test. Don't waste time and energy worrying, thinking about the consequences of not doing well, or wondering what others are doing.
• If you don't know an answer, mark the question.
• Suggest to yourself that you probably studied it and the answer will come to you when you get back to it.
• If you start to feel anxious, practice your relaxation techniques. Use anxiety as a cue to relax. Close your eyes, take three deep breaths and then back to the task.

Essay Exams. Organize your thoughts in a brief outline. Look for key words such as compare, contrast, describe, identify. Start with a short summary or topical sentence and then make your points. Don't ramble. Remember what the professor emphasized.

Objective Exams. Think of your own answer before looking at the choices provided. Eliminate clearly wrong answers and make an educated guess (unless there is a severe penalty for wrong answers). After you have answered those you know, return to those you checked. Think about only one question at a time. After you have answered those you know, return to those you checked.

• If your time is running out, concentrate on those questions you know well and/or have the most weight.
• Use all the time allowed for reviewing your answers, completing ideas. Only change answers if you are sure of yourself.

After:

• Reward yourself for having tried. Don't go over the test questions with others. No matter how the test went, you can learn from the returned exam.

Final Thoughts

• List the resources which are available: free tutors, Reading and Writing Center, etc.
• List at least three specific steps which you can take now to meet your goals. (Check those suggestions you plan to follow).

Google launches ‘Latitude’

NEW YORK: Google has developed a new service called Latitude that will mean mobile phone users will be able to track the movements of their friends and family.

Those using the Latitude tool will be able to see exactly where their contacts are on a detailed map, using their own phone or computer, and then watch as they move along streets.

However, the launch has raised concerns about security.

It is expected that the feature, called Latitude, will prove popular with parents who want to keep tabs on the whereabouts of their children without having to call them, and with groups of friends trying to meet in busy city centers or at musical festivals.

Latitude plots the position of mobile users by finding out which phone masts or wireless Internet hot spots they are close to. This technique, known as triangulation, has long been possible and is used in court cases to place a defendant at the scene of a crime.

The service can even provide directions to help mobile users navigate their way through the streets to meet their friends.

Stock Exchange

A stock exchange, securities exchange or (in Europe) bourse is a corporation or mutual organization which provides "trading" facilities for stock brokers and traders, to trade stocks and other securities. Stock exchanges also provide facilities for the issue and redemption of securities as well as other financial instruments and capital events including the payment of income and dividends. The securities traded on a stock exchange include: shares issued by companies, unit trusts and other pooled investment products and bonds. To be able to trade a security on a certain stock exchange, it has to be listed there. Usually there is a central location at least for recordkeeping, but trade is less and less linked to such a physical place, as modern markets are electronic networks, which gives them advantages of speed and cost of transactions. Trade on an exchange is by members only. The initial offering of stocks and bonds to investors is by definition done in the primary market and subsequent trading is done in the secondary market. A stock exchange is often the most important component of a stock market. Supply and demand in stock markets is driven by various factors which, as in all free markets, affect the price of stocks (see stock valuation).
There is usually no compulsion to issue stock via the stock exchange itself, nor must stock be subsequently traded on the exchange. Such trading is said to be off exchange or over-the-counter. This is the usual way that bonds are traded. Increasingly, stock exchanges are part of a global market for securities.
The role of stock exchanges
Raising capital for businesses
The Stock Exchange provide companies with the facility to raise capital for expansion through selling shares to the investing public.
Mobilizing savings for investment
When people draw their savings and invest in shares, it leads to a more rational allocation of resources because funds, which could have been consumed, or kept in idle deposits with banks, are mobilized and redirected to promote business activity with benefits for several economic sectors such as agriculture, commerce and industry, resulting in stronger economic growth and higher productivity levels and firms.

Facilitating company growth
Companies view acquisitions as an opportunity to expand product lines, increase distribution channels, hedge against volatility, increase its market share, or acquire other necessary business assets. A takeover bid or a merger agreement through the stock market is one of the simplest and most common ways for a company to grow by acquisition or fusion.

Redistribution of wealth
Stocks exchanges do not exist to redistribute wealth. However, both casual and professional stock investors, through dividends and stock price increases that may result in capital gains, will share in the wealth of profitable businesses.


Creating investment opportunities for small investors
As opposed to other businesses that require huge capital outlay, investing in shares is open to both the large and small stock investors because a person buys the number of shares they can afford. Therefore the Stock Exchange provides the opportunity for small investors to own shares of the same companies as large investors.

Government capital-raising for development projects
Governments at various levels may decide to borrow money in order to finance infrastructure projects such as sewage and water treatment works or housing estates by selling another category of securities known as bonds. These bonds can be raised through the Stock Exchange whereby members of the public buy them, thus loaning money to the government. The issuance of such bonds can obviate the need to directly tax the citizens in order to finance development, although by securing such bonds with the full faith and credit of the government instead of with collateral, the result is that the government must tax the citizens or otherwise raise additional funds to make any regular coupon payments and refund the principal when the bonds mature.

Barometer of the economy
At the stock exchange, share prices rise and fall depending, largely, on market forces. Share prices tend to rise or remain stable when companies and the economy in general show signs of stability and growth. An economic recession, depression, or financial crisis could eventually lead to a stock market crash. Therefore the movement of share prices and in general of the stock indexes can be an indicator of the general trend in the economy.