ADVERTISMENT

First of all its important to know that what is advertising? according to wikipedia the word Advertising mean "Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service"

Today, we see many advertisings are being made of a single product. And the only purpose is to persude the cutomer and to catch their atttention. Today many means are being used for advertising purpose. so types of advertising are as follows:

1. Media advertising: Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses
2. Covert advertising: Covert advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand. Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top corner.
3. Television commercials: The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events.
4. Infomercials: Infomercials are also known as direct response television (DRTV) commercials or direct response marketing. The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website.
5. Celebrity advertising: This type of advertising focuses upon using celebrity power, fame, money, popularity to gain recognition for their products and promote specific stores or products.

So these are some of the means of advertisments being used today. Most of the products are not as much useful but because of their good advertisment those products are been successful.