It means dividing the market in to smaller groups so that effective services can be provided on the basis of needs, characteristics and behaviour.
It includes several steps.
>target marketing: means selecting one of the segment nad working on that.
>differentiate:creating a value for customer by making difference
>positioning:make the product to occupy a desireable place in the minds of customers.segmentation is on following basis:
>geographical(country,city ,region)
>behaviour(price,loyalty)
>Demographic(age,gender,income)
>pyscographic(values and attitudes)
Tuesday, February 3, 2009
Subscribe to:
Post Comments (Atom)
Followers
Blog Archive
-
▼
2009
(180)
-
▼
February
(48)
- ADVERTISMENT
- Click-and-mortar business
- Games that will prepare you for standardized testing
- Truth
- Use Test Taking Strategy to Gain highest Scores in...
- Google launches ‘Latitude’
- Stock Exchange
- STRATEGIC PRICING OF NEW PRODUCTS.
- TYPES OF PRICING.
- Making Money Online
- HOW TO PREPARE FOR EXAMS
- INNOVATION
- Individualism & collectivism
- Market Research
- Direct marketing
- Market Segmentation
- market segmentation - demographic segmentation Dem...
- integrated marketing communications
- promotion - public relations “The planned and sus...
- supply chain
- Selling Redefined
- Top 5 Reasons Customers Don't Buy From You
- market segmentation & market targeting
- 10 METRO Cash & Carry principles
- Proactivity
- Animal Farm by George Orwell(an overview)
- Animal Farm by George Orwell(an overview)
- The Marketing Mix (The 4 P's of Marketing)
- Porter's Generic Competitive Strategies (ways of c...
- The most common form of direct marketing is direct...
- Price War
- Google Chrome
- Public relations
- Internet marketing,
- HOW DEAL WITH CLIENT
- Engro New Plan
- Mobilink Infinity
- Telenor Offer
- Freebie Marketing
- Cellar Marketing
- Borderless Selling
- Customer relationship management
- A Blog Is Also a Website
- Marketing management
- Marketing co-operation
- Pakistan heading towards self-reliance in motorcyc...
- THE PROMOTION MIX
- SUMMARY OF THE 7 HABITS
-
▼
February
(48)
1 comment:
One good example of segmentation in Pakistan is geographical segmentation. Some people open up retail shops in both the urban and the rural areas of Pakistan, but they offer different products in both the market segments. In the rural shops, they sell cheaper and lower quality goods whereas in the urban areas they sell high quality goods.
Post a Comment