Wednesday, December 31, 2008
Attention!
Happy New Year To All
Types of Knowledge
Externalization:
Combination:
Life thinking paper
Although I am still a strong believer of one's written destiny, some new ideas opened up as alternative paths. Hopefully this experience will add to my organization for the future. Rest I leave it to the Great Lord to decide for me.
Tuesday, December 30, 2008
How to Succeed in Life By Andrew Carnegie
Thursday, December 25, 2008
Overcome the Complicated LTP
I have found it very difficult task to decide my career. I realized this difficulty, when Mr. Mannan assigned us to write "Life Thinking Paper". So, to overcome this trouble, I googled about career decision making and found a very useful article about it which helped me very much to write an realistic mission statement also.
So, I want to share this useful instructions with my all class fellows. I hope, it will make your LTP less complicated.
Introduction
Effective career decision-making requires a lot of work and energy, but is necessary to maximize the likelihood of being satisfied with your career (or college major) choice. People tend to spend a lot of time deciding where they will live, what car they will buy, or where they will vacation but spend less time on determining what career best fits them in terms of their values, interests, personality, and skills. Thus, this segment will seek to assist you in identifying what questions you need to ask yourself (and others), as well as where to go to learn more about particular careers or college majors.
WHAT CAREER IS BEST FOR ME?
There are several variables that influence how satisfied you will be in a particular career (VIPS):
- VALUES – What needs do you want your career to meet? What needs must it meet? Thus, how important is power, security, service to others, socializing, interest, creativity, adventure, opportunities for advancement? Do you want to work with your hands or your mind? Do you want to work alone or with others? Do you want to have the authority to influence and persuade others? Do you like routine work or prefer a variety of tasks? Do you need flexibility in your work schedule or are you okay with regular hours? Try to identify your most important and least important values. How can they be met by the career(s) you are currently considering?
- INTERESTS – What do you like to do? What are your hobbies? What do you like to read about, or talk about with others? Do you like machines, tools, science, theories, data, self-expression, art appreciation, people, human welfare, business, politics, leadership, organization, data, finance?
- PERSONALITY – What words describe you? Do you prefer to spend time with others or by yourself? Do you prefer making decisions after gathering lots of information and facts, or do you prefer to rely on your own internal processes and evaluations? Do you like to fix things, teach, create, organize, persuade, or investigate?
- SKILLS – What are you great at? Good at? Okay at? Not so good at? How is your physical coordination, math, writing, analysis, creativity, listening, understanding, verbal ability, ability to motivate and direct others, record keeping, and attention to detail?
Sometimes it is difficult to determine/clarify these areas of information. Thus, you may benefit from talking with a counselor, friends/family members who know you well and who are open to you taking a "curious", exploratory approach to career/major decision-making. Also, counselors (i.e., at the Counseling Center, Peer Counselors, or Career Resource Center) can sometimes provide you with various self-report inventories that help you identify, organize, and evaluate your values, interests, personality, and skills.
Where to Learn More About Particular Careers/Majors
Once you have identified the aforementioned intrapersonal information (i.e., VIPS), it is important to begin gathering information about careers that you have an initial interest. Also, obtain information on those careers that you may not be interested in but do not know enough about before discarding them as a possibility. In other words, before deciding against a career, be sure you have (and can list) specific reasons why you would not pursue it other than relying on a "hunch" or "intuition" (or someone else’s opinion). Places or people who can assist you in this process include:
Campus Services
- Counseling Center
- Peer Counseling Program
- Career Resource Center
- Academic Advisors
- Instructors
- Teaching Assistants/Graduate Students
Community Services
- Public Libraries
- Search Engines on the Internet
- Career Planning Books
- Magazines (e.g., Newsweek, Time, Money, Working Woman, Business Week)
- Local Adult/Community Education Programs
- Community Colleges/Technical Institutes
- State Employment Service (look in phone book for "Employment Service")
- Your Own Employer
- Networking – e.g., Chamber of Commerce; the professional society in your area of interest; and/or those already working in your field of interest
- Internships – e.g., volunteer or intern at a place of interest
Summary
Career exploration can be a fun, exciting time. However, the extent of its helpfulness is limited by the amount of time, energy and thought you are able/willing to invest in it. There are a multitude of resources (i.e.,. on campus and in the community) that can assist you with identifying and meeting some of your career goals, but it is up to you to begin the process. Why not begin today?
STEROIDS.......a big no no
recent statistics shows that 50 percent ov those who uses steroid are not from sports feild.if v go back a decade than steroids were only limited to sports specially wresling and body building but now days it has b cum like just another medicen and u can buy it easily on net though it is illegal to use medium like internet for sale ov steroids.
in 2006 a child named TYLOR HOOD a british national committed sucide due to his addiction to steroids.he used to b a bsaeball player and just to enhance his running ability he started using steroids without knowing its adverse side effects.when an investigating team talked to hood's parents thay told that our kid was brillinant but from last six months v noticed sumthing abnormal in his behaviour he b cum short tempered and started gaining weight.he never confessd ov having steriods but later as he died his parents were shocked to discover that he used steroids.
there are many reasons that cum up due to which ppl now days use steroids one ov the major reason that was told in the report is that earlier the cartoon figures had normal body structures but now days v c that mostly cartoon figures are wrestlers with huge body.this compells teenagers to use steroids and to get build like those figuers. when one ov the wrestrer and a football player was questioned on srteroids they answered that our audience that is our consumer demands this thing from us and there is only one way to achive it in short time that is having steroids b cuz our profession is for a very shot period and v have to do it all in this short span ov time.
steroids are used for many purposes for instance buliding muscles,reducing weight,enhancing copmlexion,increasing enegry levels etc.but all the harmfull side effects that steroids can have are still not discovered.
The Transnational Company
The transnational company is not totally beyond the control of national governments. It must adapt to them. But these adaptations are expectation to policies and practices decide on for worldwide markets and technologies. Successful transnational company see themselves as separate, non national entities. This self –perception is evidenced by something unthinkable a few decades ago; a transnational top management.
Wednesday, December 24, 2008
How to be calm in a stressfull situation
Choose your response. Even if you’re powerless to change the source of your stress, you have the power to choose how you’ll respond to it. The appropriate response to stress should depend on what’s causing it: you can either shake off your stress (ignore it and let it go immediately) or face it head-on. In order to choose your response, ask yourself some questions.
Does it matter
How much control do you have over the situation?
Is the source of stress in the past, present, or future?
Shake it all off. If a situation is beyond your control, or if it just isn’t that important, stop worrying about it. Easier said than done? Just do it.
Inhale deeply through your nose.
Think about something else.
Visualize relaxing things,
Get away from the cause of the stress.
Get some exercise.
Face your stress source head-on when you're ready.
Make a plan
Take one step at a time.
Be realistic.
Tuesday, December 23, 2008
Marketing in Amir Khan Style
in the film Ghajini has been imitated by the ushers and employees of various multiplexes as part of a special promotional activity, said that the movie is an event in itself.
window.google_render_ad();
WAR OR NO WAR
Monday, December 22, 2008
indo pak tension
Sunday, December 21, 2008
Chartered Institue of Marketing
Their qualifications are based on detailed research and constant feedback from employers who have indicated the skills and knowledge they require from marketing professionals to ensure their business grows.
The website of this institute is: www.cim.co.uk
All those who are planning to pursue a career in the field of Marketing can get a lot of information and help from this website. And use the pertained information in their L.T.P as well.
Or lots of information can be gained from wikipedia, go to wikipedia and type Marketing there.
WHO CARE'S
WHO CARE'S
About that
May we have a different thinking from our Government.
Wastage of Resources
One of the main reasons for the shortage of electricity is its wastage. Big buildings are usually covered wit fancy lights on special occasions. In my opinion if people really want their buildings to look nice, they should cover them with reflectors and use one light to make them shine. Most people leave TV sets, computers and other appliances on standby mode; rather thy should always switch them off when not in use.
Water leakage from main supply lines is a common occurrence in our country which leads to water shortage. The wastage of gas is caused by leakage from gas pipes, people also leave their stoves and geysers on for nothing.
Therfor, all of us should promise ourselves that from now onward we wil not waste our country’s resources so tht we can live a problem free life.
Saturday, December 20, 2008
Who Should Be Change
Its not the matter with us only, but if u will read the history of Nations u will come to know the same nature of Nations in downfall. That we were very good but America has done this this with us, but Hindus had played a game with us. It's the nature of declining nations that instead of correcting themselves they blame others. U know what Iqbal said, ' shikwa mujhe tujh se hai Europe se nahi'. And i think that we are in the same situation.
It's sorry to say, may u have read Iqbal may u have heard Iqbal
"Ø¢ تجھ Ú©Ùˆ بتاتا Ú¾ÙˆÚº تقریرے امم کیا Ú¾Û’۔۔۔۔ شمشیر Ùˆ ثنا اول طاؤس Ùˆ روباب آخر
(Aa tujh ko btata hoon taqdir'e umam kya hai....sham'shir oo sana awal taa'oss oo rubab akhir)
In 1975, it was said by one of the minister/leader (I am not conform) of Indonesia, he said we translate the poetry of ur Iqbal in our native language, we started and succeed in our independence campaign. He said we understand ur poet but u don’t understand him. Yes, try to read the stories of our ancestors instead of reading romantic stories and novels. This land and sky had seen many sacrificed people and they are seeing us also, that what Pakistanis are doing now.
We as a Nation are dead and no one can give life to dead nation. Even Quaid may come back again, I Bet. Our leaders are not leading at their own but Allah has pointed them on us as our punishment. U might have heard tht 'jis trha ki rooh us trha k farishtay. And its also the saying of our beloved Prophet Muhammad ( Sallallahu 'alaihi wasallam) that " as the people of the nation are, so r the leaders". Have I ever think that wht iam contributing to Pakistan, what Iam doing. U may noticed, when Punjab police were corrupt we all abused them now they are not but ppl again abuse them. While driving why we don’t follow the signals, why don’t we move in a Que.? I think again the answer will be 'due to the leaders'. We don’t do correctly the things which are controllable by us then how can we manage uncontrollable. This is all because we don't want to work.
Actually every individual Pakistani is corrupt. Have u ever think that from where these leaders comes from. Means, they all are Pakistani they are not from outside. And u know who are the future leaders u and I or might be from our class fellows. All leaders will be a liar because we are liar, they all will be a cheater, because we r cheater.
So every leader will do the same, if we will not change ourselves. So my friends I think that instead of changing them I should try to change myself.
What do u ppl think???
1. A good leader has an exemplary character.
It is of utmost importance that a leader is trustworthy to lead others. A leader needs to be trusted and be known to live their life with honestly and integrity. A good leader “walks the talk” and in doing so earns the right to have responsibility for others. True authority is born from respect for the good character and trustworthiness of the person who leads.
2. A good leader is enthusiastic about their work or cause and also about their role as leader.
People will respond more openly to a person of passion and dedication. Leaders need to be able to be a source of inspiration, and be a motivator towards the required action or cause. Although the responsibilities and roles of a leader may be different, the leader needs to be seen to be part of the team working towards the goal. This kind of leader will not be afraid to roll up their sleeves and get dirty.
3. A good leader is confident. In order to lead and set direction a leader needs to appear confident as a person and in the leadership role.
Such a person inspires confidence in others and draws out the trust and best efforts of the team to complete the task well. A leader who conveys confidence towards the proposed objective inspires the best effort from team members.
4. A leader also needs to function in an orderly and purposeful manner in situations of uncertainty.
People look to the leader during times of uncertainty and unfamiliarity and find reassurance and security when the leader portrays confidence and a positive demeanor.
5. Good leaders are tolerant of ambiguity and remain calm
composed and steadfast to the main purpose. Storms, emotions, and crises come and go and a good leader takes these as part of the journey and keeps a cool head.
6. A good leader, as well as keeping the main goal in focus, is able to think analytically.
Not only does a good leader view a situation as a whole, but is able to break it down into sub parts for closer inspection. While keeping the goal in view, a good leader can break it down into manageable steps and make progress towards it.
7.
A good leader is committed to excellence. Second best does not lead to success. The good leader not only maintains high standards, but also is proactive in raising the bar in order to achieve excellence in all areas.
shoes on bush
what do you think muntazir zaidi did the right thing?
philosophy of life
If we give a general look it has four letters i-e L, I, F, E. But if you go deep into it, you find the answer to every question you might asked yourself while sitting alone for some time.
Life is a stage. People come up on the stage to perform their roles on the stage are replaced. People performing their roles on stage leave memories in other’s heart which are remembered for ever. Life is a vast sky with billions of stars. Those stars sparkle to their highest, provide light, maintain beauty and perform their duties, then a time comes when a star vanishes, it gains the name and status of shooting star and then is lost in the wilderness of the space.In brief life is a blessing of God it is just like the mass of air, which for once blooms on flower as well as it spikes and then vanishes. One thing is certain, that is life files, one thing is certain and the rest in lies.
SOCIAL MIRROR THEORY
Dilthey argued that it is 'thought's work' to draw out the structural system or meaning implicit in every distinguishable unit of experience (Erlebnis), and that the process of drawing out meaning is not complete until it has been expressed in per formative terms .
Launching an icon
(By Shariq Haroon)
As few months back Toyota launched the new Toyota Corolla Altis Cruisetronic in Pakistan. I believe that you must have seen it in your vicinity or in adverts by now. Launching a new car in Pakistan; where sales of new cars have been dropped by 50% over the last year is indeed, a risky proposition. But the new Corolla Altis Cruisetronic has raised a few eyebrows.
Its launch is done with great deal of hype. The whole campaign was comprised to promote the car superior, in terms of satisfying customer wants and demands better than competitors, in their words “an icon”.
“The idea behind the campaign was to attract the mobile 25-35 age segment” says Munawar Ahmed, Account Director Manhattan International Limited (MIL). He further explained that the focus of the campaign was to push the idea of “be an icon”, but the lack of an icon promoting the car was a change for a market, because everything in our market form cooking oil to real estate projects are sold with the support of celebrities. Ahmed clarified that the people involved in the campaign, soon realized that “there was no celebrity that could match this car, the car itself is so strong.” This confidence was based on the new exciting features of Altis Cruisetronic which are cruise control, switchtronic, electronic power steering, leather interior and sunroof (the ad above highlights these features). The advertising was equally distributed among the print and electronic media.
But despite of all this, the question is still to be answered that whether the idea “be an icon” and the new features will inspire the target segment to buy the car, because Altis Cruisetronic costs 1.7 million rupees; whereas its recently launched models Xli , Gli and 2.0D cost lower than this. Some dealers say that a large number of buyers key is the shape of the car. Therefore they will buy Xli ,Gli and 2.0D to satisfy their needs associated to Corolla brand name.
But Ahmed disagrees saying, “The person who wants to buy Altis Cruisetronic will not buy a Xli ,Gli or 2.0D. He will stay within his category; his budget is also set accordingly, while the Xli and Gli customers with 1.2 to 1.3 million rupees budget will stay within in that category. Ahmed adds more, that because luxury cars have become expensive, therefore customers who want to buy luxury cars and are unable to do so anymore, and that is where Altis Cruisetronic comes in by offering them the features of a luxury car at a much lower price.
Concepts in the article that we’ve studied in class:
- Marketing Concept
- Market Targeting
- Market offering
- Marketing Mix
- Microenvironment
- Market Positioning
PEL Comapny
To provide quality products & services to the complete satisfaction of our customers and maximize returns for all stakeholders through optimal use of resources .
To focus on personal development of our Human Resource to meet future challenges .
To promote good governance, corporate values and a safe working environment with a strong sense of social responsibility.
Friday, December 19, 2008
Ten Steps to SUCCESS
1. Start by clarifying the dream. Dream it big, dream it often, and always in living color! Imagine the problems, the benefits, the skills you'll need and the people you'll meet along the way. Dream often and dream the details.
2. Create a plan. What will your dream cost? How will it work? How long will it take? Who will help you get there? How will you solve the challenges, over-come the obstacles, and become the person you'll need to become to reach your goal?
3. Reach out. We live in an amazing time. You can write, phone, fax or email just about anyone on earth! Consult with experts. Talk to people who have achieved whatever you want to achieve. Truly successful people are usually delighted to show others the way. Make the calls.
4. Tell others. There is no substitute for talking about your dreams. Saying the words makes them powerful. Talk about where you want to go, what you want to do, and who you will become. And as a benefit, you'll discover people who will help you along the way.
5. Take action! No matter what your dream, there is a step you can take today. If you are serious, there is someone you can call or write. There is a book you can read, or some action that will start you on the path. Steven Spielberg snuck into movie lots as a
teenager, just to look around. What action will you take today?
6. Set Deadlines. Set Deadlines for each of your small/big, personal/official, long-term/short-term task AND always try to finish the task by that deadline.
7. Eliminate distractions. This is a tough one, and a favorite excuse of the "almost successful". Successful people eliminate the distractions of life. Combine errands, delegate tasks, hire people to do the things you don't want to do. Simplify your life and never waste time. Turn off TV (and some time also computer).
8. Invest wisely. Successful people understand that their dreams will require an investment of time or money or energy and they are prepared to pay the price. Whatever your dream, it will require some risk, and some investment. Make the investment.
9. Create room for success. All of us are doing something every moment of every day, and making your dreams come true will require some adjustments. Whether it's adjusting your schedule, your finances, or your use of energy, you'll have to make room for success.
10. Have a mentor/coach. Whether you hire a professional coach or find a local expert, or a Cyber friend. Successful people have coaches. There are very few "self made" successes! We all need someone to believe in us, someone to encourage, challenge and applaud us. Develop a close, working relationship with a coach who can show you the way to your dreams!
Success is always the result of our best efforts. It's the result of investing time, energy, careful thought, and hard work. It's the result of taking action, getting started, making mistakes, learning from them and trying again. There is simply no better time to start than today.... So getup and make your dreams come true!!!...
GOOD LUCK!!!
Thursday, December 18, 2008
Principle-Centered Leadership
Circle of Concern - Circle of Influence
Among those concerns, determine where you can take action:
Covey distinguishes between the have's ("If only I had...") and the be's ("I can be..."). Focusing on what you don't like is disempowering. Focusing on what you can do is proactive and empowering. "Be part of the solution," Covey suggests, "not part of the problem."
Business Wisdom
- A big part of financial freedom is having your heart and mind free from worry about the what-ifs of life.
- A weak currency is the sign of a weak economy, and a weak economy leads to a weak nation.
- A friendship founded on business is a good deal better than a business founded on friendship.
- A business has to be involving, it has to be fun, and it has to exercise your creative instincts.
- The man who does not work for the love of work but only for money is not likely to make money nor find much in life.
- We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful.
Wednesday, December 17, 2008
Vision & Strategy of Nokia
Nokia is a consumer led company. There is a progressive and continuous increase in consumer involvement with technology and communications globally. People are broadening their modes of communication to include the web and, social networks are becoming central to how people communicate.
People want to be truly connected, independent of time and place, in a way that is very personal to them. And, Nokia’s promise is to connect people in new and better ways.
Nokia’s strategy is to build trusted consumer relationships by offering compelling and valued consumer solutions that that combine beautiful devices with context enriched services.
Nokia helps people to fulfill this need and we help people feel close to what matters to them. We focus on providing consumers with very human technology – technology that is intuitive, a joy to use and beautiful.
When to Prepare for GRE/GMAT?
I recommend you guys to start preparing for it now. Buy a GRE/GMAT preparing book to get an idea how is the test like. Practice maths from the book and do buy a WORD SMART which will help improve your vocabulary.
Remember GRE/GMAT score counts a lot for your admission in any post graduate programme.
Where are those dreams and aspirations of youth? It's not too late to explore the possibility of living the rest of your life passionately. Personal and business success starts with answering the question: "What should I do with my life?"
What Should I Do with My Life?
This question tells us that some people keep from finding themselves because they feel guilty for simply taking this question seriously. Many people feel guilty for obsessing about what kind of work they should do. It feels self-indulgent. Yet, people succeed by unleashing a productive, creative and focused energy that flows from the inside-out to work at things they love doing. Decide what you can devote your life to and then live your dream.
Yet, there are too many smart, educated, talented people operating at a slow speed in jobs they are just tolerating.
They have put their dream in a lock box so they could go out an make a ton of money to support the big house, the expensive car, the summer/winter place, the private schools, etc. The unfortunate outcome of following this path, is that they become emotionally invested in that world--and don't really want to ditch it by opening up the lock box and letting their dream surface.
You can take the shortest route to living the good life by building the confidence to live happily within your means. Sure, it's scary to imagine living on less. But embracing your dream is surprisingly liberating. Instilled with a sense of purpose, your spending habits naturally reorganize because you discover that you need less. Sooner or later, we all yearn to break out of our secure harbors.
Now
Are you ready to live your life to its fullest?
Do you know your "life's work"...or...are you unaware and living by trial and error?
Are you wasting your energy by being pulled in many directions?
You Get What You Tolerate
In medicine, you look at how "well tolerated" a drug will be related to its side effects. At work and at home, many people evaluate new opportunities related to what can be well tolerated. Yet after life, most people don't want their tombstone to read, "He tolerated stuff for other people because they paid him." Especially, when we realize that we can make more money and have more fun doing work that engages our passions. Life is too short for doing work you don't enjoy for people you don't respect.
If you are taking a "well tolerated" approach to life, consider taking a new approach. By knowing who you are and what you are meant to do, you can focus your energy and transform your life. LifeSignature is the tracing of the talents we are given and how we express them in our lives.
Tuesday, December 16, 2008
GOOD AND BAD LEADERS
I am sorry to say that after independence 1947, Pakistan was unable to found a suitable leader for their selves. Jinnah was the only leader who has the leadership traits, effective communicator, and excellent debater. He is the model for others to follow but we know that none has even approximated his level of attainment. According o Peter Ducker,
“LEADERSHIP IS DOING THE RIGHT THINGS”
And Jinnah has all the aforementioned qualities of a good leader. Zulfiqar Ali Bhutto was brilliant, a fantastic and a very effective mass leader, but he was lusty of personal power, arrogant, and impulsive. Some of his policy choices, expressing his understanding of the public interest were misconceived and ended up hurting the country.
A good people may not be able to make a bad leader good but I believe a good leader can, by the force of his example, contribute to the improvements of his people’s political culture. Are any of our present leaders capable of making such a contribution?
What you think?
YOURS SUGGESTIONS ARE REALLY IMPORTANT…….
Problem Faced
Marketing – a chartered profession
The internationally recognised CIM Professional Postgraduate Diploma in Marketing, for which the University of Plymouth has a 15-year history of excellent provision, is a professional level qualification assessed by examination and taught in modules over a period of one year. It introduces students to marketing theory and demonstrates its application in case studies based on real companies, products and services. Its key areas of study are:
· Marketing communications – to develop an understanding of marketing communications tools and their relevance to dialogue between organisations and their customers and other stakeholders
· Marketing planning – introduces the key strategic marketing frameworks and the steps taken in developing and implementing marketing plans
· Marketing research and information – covers the role, development and exploitation of market intelligence within organisations
· Marketing management in practice – placing increasing emphasis on operationalising and utilising marketing theory and its relevance to “real world” business problems
Dr John White, principal CIM lecturer at the University of Plymouth Business School, explains the relevance of the CIM Diploma: “Whether you are aspiring to a career in marketing or a sales or marketing practitioner with many years experience, this course will gain you recognition in the workplace, develop and sharpen your marketing skills within an increasingly competitive environment and ultimately enhance your career potential. Utilising our professional facilities within the Business School’s dedicated management suite for postgraduate students with full tutorial support , our course is run on alternative Saturdays allowing the flexibility to learn alongside a full time job.
“The benefits of our programmes are however not just enjoyed by participants, the sponsoring organisation also gains from immediate and tangible benefits which result in superior marketing solutions which impact upon the organisation’s sales and bottom line. Marketing has significant benefits for no-for-profit organisations too, and this is evidenced by the likes of Devon and Cornwall Constabulary and the local councils who have put a number of students through our CIM programmes.”
Monday, December 15, 2008
3 keys to a meaningful mission statement
A mission statement must be a concise paragraph describing what your company does and for whom. Show your mission to your mother, if she does not understand it, start again.
Self-Igniting:
Your mission is for you and your business. It does not have to be an earth moving statement. It can be whatever inspires you.
Value Alignment:
Forget the money. A meaningful mission goes beyond the dollars and cents. If your small business is creative, focus your mission on creativity. Try to be what your core competency is.
Principles of Marketing
What is Marketing?
Managing Customers
2. Research
Marketing Research
Planning for Market Research
Finding Secondary Research
3. Customers and Markets
Consumer Buying Behavior
Business Buying Behavior
Targeting Markets
4. Product
Product Decisions
Managing Products
5. Distribution
Distribution Decisions
Retailing
Wholesaling
Product Movement
6. Promotion
Promotion Decisions
Advertising
Advertising Campaign
Sales Promotion
Public Relations
Personal Selling
The Selling Process
7. Price
Pricing Decisions
Setting Price
8. Marketing Management
Managing External Forces
Planning and Strategy
Writing a Marketing Plan
Preparing a Market Study
Telecom company
INDIGO; Postpaid sim
JAZZ; Prepaid sim
WARID; UAE mobile company
ZEM; Prepaid sim
ZAHI; Postpaid sim
UFONE; Second largest mobile company provider
TELENOR; Norway mobile company
TALKSHAWK; lowest call rates pakage
Jack Welch (CEO General Electric)
Inspiration
His mother approached him and said to him sternly, "If you don't know how to lose, YOU shouldn't be playing." Mr. Welch said his mother taught him to see the world the way
Leadership Traits:
"Change Before You Have To"
Never be happy where you are. Get a culture at your company that loves change. And every time there's a quantum change in the business world jump.
HOW HE MADE GE THE BEST
Constant Evaluation
Welch introduced a fresh and innovative organizational leadership style to GE during his time at GE. During his 20-year reign at GE, based in Fairfield, Connecticut, Welch developed a ranking system that put employees in one of three categories. The top 20 percent were "stars," the middle 70 percent were the crucial majority and the bottom 10 percent were weeded out. ("Jack Welch discusses winning method for cultivating leadership," 2005). He says, "There's lip service about work-life balance, and then there's reality. To make the choices and take the actions that ultimately make sense for you, you need to understand that reality: your boss's top priority is competitiveness. Of course he wants you to be happy, but only inasmuch as it helps the company win. In fact, if he is doing his job right, he is making your job so exciting that your personal life becomes a less compelling draw."
LONG TERM STRATEGY:
''You can't grow long-term if you can't eat short-term,'' he states flatly. ''Anybody can manage short. Anybody can manage long. Balancing those two things is what management is.''
Leaning organization:
Worldwide, we invest about $1 billion every year on training and education programs for the people of GE. The results can be measured in the increasing leadership capabilities of our own people and ultimately in the value and opportunity generated for our customers and their communitie. GE's Corporate Entry-level Leadership Programs offer recent college graduates prized development opportunities that combine real-world experience with formal classroom study. Through a series of rotating assignments - typically over a period of two years - young professionals receive accelerated professional development, world-class mentors, and global networking that cuts across GE's businesses.
Decision making Ability:
Technologies Corp. — whose Pratt & Whitney division is another huge enginemaker — planned to buy Honeywell. Within 45 minutes, on the phone from his car, Welch had lined up his board to make a counter-offer. Two days later he had Honeywell in the bag; it would be the largest ever merger between two industrial companies.
News agencies
News agencies in Pakistan:
Pakistan Press International (PPI)
United press of Pakistan (UPP)
National News Agency (NNA)
Independent News Pakistan (INP),
News network international (NNI)
The South Asian News Agency (SANA)
Online News International (ONI)
Associated press of Pakistan (APP)
International news agencies
Agence France-Presse (AFP) is the oldest news agency in the world, and one of the three largest with Associated Press and Reuters. It is also the largest French news agency.
The Algemeen Nederlands Persbureau (ANP) is the leading news agency of the Netherlands. ANP was founded on December 11, 1934 by the association of Dutch newspapers NDP.
The Associated Press (AP) is an American news agency. The AP is a cooperative owned by its contributing newspapers, radio and television stations in the United States.
Inter Press Service (abbreviated: IPS) Inter Press Service was set up in 1964. Its founders were the Italian journalist Roberto Savio and the Argentine political scientist Pablo Piacentini.
United Press International (UPI) is a news agency headquartered in the United States with roots dating back to 1907.
Reuters Group Limited is a British based news service and former financial market data provider that provides reports from around the world to newspapers and broadcasters.
The Central News Agency is the state news agency of the Republic of China. It was founded in Guangzhou, China on April 1, 1924
Agenzia Nazionale Stampa Associata, best known by the initials ANSA. It was founded on 15 January 1945, and it is based in Rome.
India captain Anil Kumble has announced his retirement from international cricket with immediate effect. India captain Anil Kumble has announced his retirement from international cricket with immediate effect.
The 38-year-old decided to stand down during the final day of the drawn third Test against Australia after sustaining a finger injury on day three in Delhi.
Financial Crisis
The term financial crisis is applied broadly to a variety of situations in which some financial institutions or assets suddenly lose a large part of their value.
Types of financial crises
Banking crises
Speculative bubbles and crashes
International financial crises
Wider economic crises
There brief detail is as follows
Banking Crisis
When a commercial bank suffers a sudden rush of withdrawals by depositors, this is called a bank run. Since banks lend out most of the cash they receive in deposits it is difficult for them to quickly pay back all deposits if these are suddenly demanded, so a run may leave the bank in bankruptcy causing many depositors to lose their savings unless they are covered by deposit insurance. A situation in which bank runs are widespread is called a banking panic
Speculative bubbles and crashes
Economists say that a financial asset e.g. stock exhibits a bubble when its price exceeds the value of the future income i.e. dividends or interest that would be received by owning it to maturity If most market participants buy the asset primarily in hopes of selling it later at a higher price, instead of buying it for the income it will generate, this could be evidence that a bubble is present. If there is a bubble, there is also a risk of a crash in asset prices: market participants will go on buying only as long as they expect others to buy, and when many decide to sell the price will fall. However, it is difficult to tell in practice whether an asset's price actually equals its fundamental value, so it is hard to detect bubbles reliably. Some economists insist that bubbles never or almost never occur.
career in marketing
If anything, marketing gains in value in difficult times because with demand falling, the challenge is on to find new markets and additional customers for the products or services created by the business. It is only by intelligent marketing supported by an able sales force that businesses can move the surplus of manufactured stock or, in the service industries, take up the excess supply capacity.
Careers in marketing are highly sought after as individuals are normally rewarded according to ability rather than age. One way to ensure you stay ahead of the pack is to become professionally qualified. More and more companies are insisting on good professional qualifications for members of their workforce because they provide a recognised standard of assurance that they are employing people with the necessary skills.
Many new entrants are graduates, often with business or related degrees, although personal qualities such as interpersonal and communications skills and the ability to work in a team are just as essential. Other vital skills for future marketers include management and information technology as well as financial and analytical skills.
Sunday, December 14, 2008
Is BILL GATe a great leader?
Name : Bill Gates
Friday, December 12, 2008
Daewoo
a. Vision Statemnet
To be leading motorway service providing company in Pakistan by achieving commuter's satisfaction.
b. Mission Statement
To achieve our vision by having • An organizational environment that fosters professionalism, motivation & quality.
• An environment that is cost effective and quality conscious.
• Sustained growth in earnings and profitability.
c. Philosophy
Four pillars of our business philosophy are
• Quality of service
• Customer is top priority
• Team Work
• Achieve Excellence
d. Core Values
At Daewoo Pakistan , we believe in ….
• Empowering our customers and add value to their lives.
• Exceeding Customer satisfaction through quality services, products & positive behavior.
• Enriching people's life and enhancing their relationships through our products and services.
• Our staff as the most valued resource and we believe in their self esteem.
• Continuous improvement in our work areas and daily lives.
• Solve the problems by thorough analysis.
These values guide our business strategies, our corporate behavior and our relationships with our Suppliers, Customers, Commuters and each other.
Honda Atlas Cars (Pakistan) Limited
Our environmental philosophy is firmly based on the following principles.
>Recognize the impacts of our activities, products and services on environment.
>Formulate objectives and targets for pollution prevention, environmental impacts mitigation and resource conservation as far as technically feasible.
>Operate in compliance with applicable legal and other requirements with the commitment to preserve global environment.
>Create awareness and understanding about environmental issues amongst our associates.
>Commitment to continual improvement of the environmental performance and review of the environmental management system to ensure its suitability, adequacy and effectiveness.
>Keep public and other interested parties informed on our environmental performance, if deemed necessary.
Wednesday, December 10, 2008
Principles of Life
- Winning is not everything, but wanting to win is.
- When everything is lost, future still remains.
- Don't fight too much otherwise your enemy would know your art of war.
- If you don't stand for something, you will fall for everything.
- If you do little things well, you will do big ones better.
- Don't think there is no place, there is always a place at the top.
- Better to fight for something than to live for nothing.
Marketing of Italian Police and Motorbikes
Here's a nice video clip from a display by the Italian Motorcycle Police in the 1950's. It makes you dizzy just watching what they are capable off.
Think Win/Win
Tuesday, December 9, 2008
Consumer Markets
&
Consumer Buyer Behavior
Consumer buyer behavior: The buying behavior of final consumers- individuals & house holds who buy goods & services for personal consumption.
Consumer Markets: All the individuals & households who buy or acquire goods & services for personal consumption.
1. Model of Consumer Behavior
2. Characteristics Affecting Consumer Behavior
Culture: The set of basic values, wants & behaviors learned by a member of a society from family & other important institutions.
Subculture: A group of people with shared value system based on common life experiences & situations.
Social class: Relatively permanent & ordered divisions in a society whose members share values interests & behaviors.
Group: Two or more people who interact to accomplish individual or mutual goals.
Reference groups: Direct or indirect points of compression or reference in forming a person’s attitudes or behavior.
Opinion leader: A person within a reference group who, because of special skills, ability, knowledge, personality or other characteristics exerts social influence on others.
Roles & Status: A role consists of activities people are to perform according to the persons around them. Each role carries a status reflecting the general esteem given to it by society.
Lifestyle: A person’s pattern of living as expressed in his or her activities, interests & opinions.
Personality: The unique psychological characteristics that lead to reflectively consistent & lasting responses to one’s environment.
Motivation: A need that is sufficiently pressing to direct the person to seek satisfaction of the need.
Perception: The process by which people select, organize & interpret information to form a meaningful picture of the world.
Learning: Changes in an individual’s behavior arising from experience.
Belief: A descriptive thought that a person has about something.
Attitude: A person’s relatively consistent evaluations, feelings & tendencies towards an object or idea.
3. Types of Buying Decision Behavior
4. The Buyer Decision Process
Need recognition: The first stage of the buyer decision process, in which the consumer recognizes a problem or a need.
Information search: The stage of the buyer decision process in which the consumer is aroused to search for more information; the consumer may simple have heightened attention or may go into active information search.
Alternative evaluation: The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set.
Purchase decision: The buyer’s decision which product to purchase.
Post purchase behavior: The stage of the buyer decision process in which the consumer takes further action after purchase, based on their satisfaction or dissatisfaction.
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- Attention!
- Happy New Year To All
- Types of Knowledge
- Life thinking paper
- How to Succeed in Life By Andrew Carnegie
- Osama's Time
- Overcome the Complicated LTP
- STEROIDS.......a big no no
- The Transnational Company
- How to be calm in a stressfull situation
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- Words Can Create Pictures…..
- Chartered Institue of Marketing
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- shoes on bush
- philosophy of life
- SOCIAL MIRROR THEORY
- Launching an icon
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- PEL Comapny
- Christmas Wishes
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- What Should I Do with My Life?
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- Jack Welch (CEO General Electric)
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- career in marketing
- Is BILL GATe a great leader?
- Best Wishes 4 EID Ul AZHA
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- Aoa class!Hope you all are fine.I have seen many p...
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- Principles of Life
- Marketing of Italian Police and Motorbikes
- Best of luck For Your LTP
- Think Win/Win
- Ch: 5Consumer Markets&Consumer Buyer BehaviorConsu...
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- Steps to improve levels of personal successWe wil...
- HAPPY EID AND MARRY CHRISMAS TO ALL OF YOU.........<
- Values and Principles of McDonald's
- MONEY AND SATISFACTION
- EID AND HAJJ MUBARIK
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- Tintash releases new products
- An error in blogspot.com
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- Today's Inspirational Quote
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