Sunday, December 7, 2008

Values and Principles of McDonald's

Values and Principles
Our vision to be "best" quick service restaurant experience is supported by a set of core values and guiding principles.

The core values we live by …

>We are dedicated to providing customers unparalleled levels of Quality, Service, Cleanliness and Value. It is what our founder, Ray Kroc, taught us.

>We are committed to our people because we know that a diverse team of well-trained individuals, working together, is the key to our continued success.

>We approach all aspects of our business with honesty and integrity.

>We will always give back to the communities in which we do business.

>We give back to the system that provides our success.

>We celebrate our achievements, yet we always strive to achieve new heights.

The principles that guide us …

  • We are committed to exceeding our customers' expectations in every restaurant every time.
  • We believe our success is dependent upon our three-legged stool - Corporate, Franchisee Partners, and Supplier Partners.
  • We have a passion and a responsibility for enhancing and protecting the McDonald's brand.

  • We believe in a collaborative management approach, employing a mutually respectful business philosophy.
  • We are committed to franchising, maintaining a highly collaborative relationship with our franchisees and making franchising decisions based on what's best for our customers.
  • We will seize every opportunity to innovate and lead the industry on behalf of our customers.

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