Marketing in Amir Khan Style

Marketing With Style

when Aamir Khan does it, he does it differently. Actor Aamir Khan, whose hairstyle
in the film Ghajini has been imitated by the ushers and employees of various multiplexes as part of a special promotional activity, said that the movie is an event in itself.
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And he also added up some more spice by launching the making of his body structure and showing to the world what He went throung in getting himself into a perfect shap

Marketing With Different channels

Just when the audiences started queuing up for booking their tickets for Aamir Khan-starrer Ghajini, a chain SMS started playing spoilsport by revealing what could possibly be the climax of the film. And people added their own story and start immitating the end in their mind

Internet

As we know by now, Aamir has been enjoying blogging on his personal website and has been keeping his fans updated on every new development on his film projects. But now, the 'perfectionist' Khan will be creatively using the internet medium to interact with the media persons. 'Creatively' because the interaction will be based on the theme of Ghajini.It goes like this. Every media person will be asked to upload their photograph on the website www.rememberghajini.com/media especially designed for Aamir to readily access their photograph. This will help Aamir recall everything about the journalist in a jiffy including their name and other details

TATA Indicom

Taking brand tie-ups to the next level is mobile service provider Tata Indicom's outbound dialer service with Khan's pre-recorded voice. In this a Tata Indicom service user will get a call in Khan's voice, asking the caller whether he is Ghajini and will tell the caller that the film is releasing on 25 December. Tata Indicom plans to reach out to 10 million customers with these outbound dialer calls. Tata Indicom is also advertising on TV for mobile downloads of Ghajini songs

SAMSUNG

On the other hand, Samsung is launching special Ghajini edition mobile phones of L700 and M200 models. These handsets will be preloaded with Ghajini ringtones, pictures and songs

Ghajini Merchandise

Post the film's release; merchandise of Ghajini will be launched in stores. The producers have made a high-end collectible, which is being manufactured and imported from china. And he also added up some more spice by launching the making of his body.hard work he done in the gum.