career in marketing

Whether the economy is in ‘boom’ time or in recession or when the ‘green shoots’ of recovery are beginning to show, Marketing continues to be one of the most important business activities and therefore, a sound career choice for anyone who is prepared to make the commitment and work hard.
If anything, marketing gains in value in difficult times because with demand falling, the challenge is on to find new markets and additional customers for the products or services created by the business. It is only by intelligent marketing supported by an able sales force that businesses can move the surplus of manufactured stock or, in the service industries, take up the excess supply capacity.
Careers in marketing are highly sought after as individuals are normally rewarded according to ability rather than age. One way to ensure you stay ahead of the pack is to become professionally qualified. More and more companies are insisting on good professional qualifications for members of their workforce because they provide a recognised standard of assurance that they are employing people with the necessary skills.
Many new entrants are graduates, often with business or related degrees, although personal qualities such as interpersonal and communications skills and the ability to work in a team are just as essential. Other vital skills for future marketers include management and information technology as well as financial and analytical skills.