Dell pioneered in selling PCs directly to customers, it was a huge success, and that’s what marketing is about; creating value for customers.
In July 1996, Dell started its business through its Internet site. In a short period of time, Dell was able to capture sales of $1 million per week through internet.
The process was simple, customers logged onto the site and configured the system that best suited their needs, here comes the concept of customer satisfaction, I’ll rather call it a flexible marketing strategy, they had the option of purchasing the system using a credit card.
According to the 2002 Dell Corporation annual report, here are some highlights of Dell.com:


1. Great volumes of product sales, service and support to the Internet.
2. 500 million page visits per quarter to www.dell.com
3. According to Nielsen/ Net Ratings, during the December 2000 holiday season, www.dell.com

was the third most visited web site in USA
4. Custom Internet sites, called Premier Pages™, for various corporate and institutional

customers, allowing these customers to simplify and accelerate procurement and support

processes
5.Through these custom sites, the Company offers the customer paperless purchase orders,

approved product configurations, global pricing, real-time order tracking, purchasing history

and account team information.
6.Currently 60,000 Premier Pages worldwide
7.An online virtual account executive for its small business customers
for all domestic customers, the Company provides a spare-parts ordering system, and a virtual

help desk featuring natural-language search capabilities and direct access to technical support

data

source: www.dell.com