Mass marketing

Mass Marketing is a market coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer.it is type of marketing (or attempting to sell through persuasion) of a product to a wide audience. The idea is to broadcast a message that will reach the largest number of people possible. Traditionally mass marketing has focused on radio, television and newspapers as the medium used to reach this broad audience. By reaching the largest audience possible exposure to the product is maximized. In theory this would directly correlate with a larger number of sales or buy in to the product.
The opposite to Niche marketing as it focuses on high sales and low prices. It aims to provide products and services that will appeal to the whole market.