Possible Advertising Objectives

Informative Advertising
Communicating customer value.
Telling the market about a new product.
Explaining how the product works.
Describing available services.
Building a brand & company image.

Persuasive Advertising
Building brand preferences.
Encouraging switching to your brand.
Persuading customers to purchase now.
Convincing customers to tell others about the brand.

Reminder Advertising
Maintaining customer relationships.
Reminding customers where to buy the products.
Keeping brand in customer’s minds during off season.
Reminding consumers that the product may be needed in the furure.