SWOT analysis of a soft drink manufacturer

Strengths

• current products are market leaders in some countries in terms of market share and sales.
• Brand loyalty to produts and to the corporate identity
• effective promotion
• flexibility in promotion methods
• excellent distribution network
• constant R&D leading to new ideas

Weaknesses

• age of the life cycle of certain products
• restricted product range could cause problems if sales suddenly fall

Opportunities

• expansion into newer markets such as sports drinks, low calorie drinks and drinks with new flavours
• expansion into new geographical areas
• development of a global brand and possible global marketing
• possible growing demand for soft beverages

Threats

• growing compeition from other brands
• increasing competition from competitors bringing out new products
• compitition form alcoholic beverages