Techniques of effactive Business to Business Direct Marketing

There are some of the techniques which are very effactive for business to business direct marketing.

1. Put the benefit in the headline
2. Ask a provocativi question
3. be direct
4. Give or promis the reader useful information
5. Use a news of time-related tie in
6. Offer a free booklet or other bait piece in the ad
7. Put a coupon in your ad
8. Use a head line with multiple parts
9. Make the ad look like a direct risponse ad
10. Advertise the products prospects need and want more