One of the most exciting elements of working within the digital space is that strategies, ideas and executions evolve and change on a near constant basis. The ability to apply strategic marketing principles in an intelligent yet fluid manner will remain a cornerstone of successful media buying. Additionally, the ability to support strategic use of buying clout with actionable learning, innovation and insight will continue to drive positive changes in media buying habits.
These habits are most obviously influenced by marketplace changes-- most notably shifts in consumer behavior and advertising opportunity. Online video has rapidly become an increasingly viable online medium and is driving meaningful extensions and opportunities well beyond the :30 spot. Understanding how advertising messages can enhance, support and integrate within emerging media, channels and content (video, search, blogging, user-generated content and gaming) will be a core focus in the weeks and months ahead.
Friday, January 30, 2009
Subscribe to:
Post Comments (Atom)
Followers
Blog Archive
-
▼
2009
(180)
-
▼
January
(131)
- Choosing the right Competitive Advantage
- SWOT ANALYSIS
- Using Cell Phone while driving
- WAYS TO ACHIEVE IN LIFE:
- LEADER VS MANAGER
- Pricing Strategies
- Should Marketers Shift Offline Budgets to Digital ...
- Green & White
- Competitive Advantage
- Proactive vs Reactive
- MARKETING YOURSELF
- Do you have what it takes?
- A few companies that offer marketing graduate trai...
- Obama's first 10 days Day One: January 21 Barack...
- How to Get a Job?
- How to Have Good Manners
- Seven C’s of effective Web site design
- Global marketing Advantages and Disadvantages
- Public marketing
- Possible Advertising Objectives
- Strategic Marketing
- Is Yahoo better than Google for Making Money?
- competitive intelligence
- Creating a Website
- buyers behaviour
- One of the most exciting elements of working withi...
- products - product life cycle The stages through w...
- pricing strategies - penetration pricing Penetrati...
- Competitive Advantage
- Comparison of Pakistani and Indian Industry of Bik...
- Benchmarking
- Kodak Posts Loss, To Cut Up to 4,500 Jobs
- Unemployment Feared
- Mistakes as living lessons
- Covert Advertising
- Mobile billboard advertising
- Kodak posts 4Q loss, plans up to 4,500 job cuts
- Dell pioneered in selling PCs directly to customer...
- SOCCER VS CRICKET
- How Do Our Kidney Function
- Where Did American Indian Come From
- Who Was Lord Nelson
- Why America Is so Called
- Pricing objectives
- Digital Marketing – Pull vs. Push
- failure is a way to success
- Technology & Innovation
- Benchmarking
- Market analysis
- Mass marketing
- Internet marketing
- Marketing strategies for product software
- RETAILING
- Four Vital Legal Issues To Consider When Starting...
- Ikea.com
- Six Qualities Of an Effective Website
- The marketing plan
- SWOT analysis of a soft drink manufacturer
- Constraints on new product development
- OPEC- cartel
- Techniques of effactive Business to Business Direc...
- How Does an Earthquick start
- Does the Universe Ever End
- WHAT IS NOISE
- WHY IS THE DAY 24 HOUR
- Situation Analysis
- CCI- Consumer Confidence Index
- The Value Chain System
- characteristics of principle centered leaders
- Announcement
- MOTOR BIKES
- OPEC price control strategy
- Honda city new model
- Michael E Porter's five forces of competitive posi...
- Creating Competitive Advantage-Chapter 18
- SWOT analysis is a simple framework for generati...
- Target market and market segmentation
- FCCU is one of the best universities of Pakistan...
- pricing a product
- New Product Pricing Strategies
- Principles of Leadership >Know yourself and seek s...
- Human Relations
- Quiz problem
- FCCU WEBSITE
- what viral marketing is
- MandS280 Combined Class Blog – Future???
- How to learn from your mistakes
- Market Skimming
- On Facebook, Sicilian Mafia Is a Hot Topic
- NEW-PRODUCT CHANGES
- Management Marketing
- Direct Marketing
- What a price should do
- Marketing Effectiveness
- MARKET RESAERCHMarket research is a form of busine...
- Price Line
- The Disadvantages of Viral Marketing
- different stages in a product life cycle
- The Product Life Cycle
- A Wonderful Experience
-
▼
January
(131)
No comments:
Post a Comment