Sunday, November 30, 2008
Reasons for Growth and the Future of the Cellular Industry of Pakistan
Saturday, November 29, 2008
Glaciers : The Pride Of Baltistan
A glacier is a large, slow-moving mass of ice, formed from compacted layers of snow, that slowly deforms and flows in response to gravity and high pressure. The word glacier comes from French via the Vulgar Latin glacia, and ultimately from Latin glacies meaning ice.[1]
Glacier ice is the largest reservoir of fresh water on Earth, and second only to oceans as the largest reservoir of total water. Glaciers cover vast areas of polar regions, are found in mountain ranges of every continent, and are restricted to the highest mountains in the tropics. The processes and landforms caused by glaciers and related to them are referred to as glacial. The process of glacier growth and establishment is called glaciation. Glaciers are sensitive monitors of climate conditions and are crucial to both world water resources and sea level variation.
Baltistan is the home of glaciers. it contains the largest glaciers outside the polar region which are BALTORO(57 mileslong) SIACHEN(61miles long) BIAFO(54miles long) and over 100 glaciers.
If You Got A Chance To Visit Skardu I Welcome To Our Hotel
Named after the famous Karakoram Peak “Mashabrum” the hotel is located at the entrance of Skardu, the capital city of Baltistan. It is the largest hotel in Baltistan having 66 numbers of Guest Rooms with open area of 6 acres on the right bank of beautiful Hargisa stream.
The hotel represents a modern oasis of comfort and luxury, with all modern facilities; it also excels in unique traditional warmth and hospitality of Balti culture. Rent-a-car / jeep facility is available round the clock with experienced drivers and guides.
How To Reach Hotel Mashabrum
Skardu is accessible by air through PIA Boeing 737 from Islamabad. It is only 45 minutes flights; offering fascinating views of highest mountain ranges in the world that is The Himalayas, The Karakoram and The Hindukush.
By road, it is a journey of 20 hours from Rawalpindi. Mashabrum Tours offers 4 daily services of air condition couches and buses at Pirwadahi for Skardu.
On the way to Skardu one witnesses natural beauty throughout the journey on the silk route / Karakoram Highway, the 8th wonder of the world. Special road packages will be arranged with night stop at Bisham or Chilas on demand.
Contact Information
Hotel Mashbrum, College Road Skardu BaltistanPhone + 92 5831 50395, + 92 5831 50396. Fax + 92 5831 50397
Friday, November 28, 2008
AN IMPORTANT MESSAGE!!!
As sir Mannan rightly said in the first few classes that now is the right time to seriously start thinking about what we all want to do in future. Some of us are quite sure about their future plans....while others like me are still thinking....and confused. Our minds say somethng else....our parents say smthng entirely different.......and ofcourse all those friends,cousins and relatives who keep on showering us with their "wise advices".
"Ye karna....wo mat karna"
"Is ka scope hai.....os ka nai hai"....etc....etc!
At the end of the day....after listening to countless opinions....we're back to square 1.....that is.....CONFUSED!
I woke up this morning and according to the usual routine skimmed through DAWN and realized that the articles in today's Advertisement Supplement "TOP 10 CARRERS IN PAKISTAN" are an Eye Opener. Rozee.pk......a popular website that acts as a recruiting platform for thousands of job seekers around the country.....has conducted a survey revealing Pakistan's hottest career tracks. Most importantly they've given the growth potential of different careers in the coming 5 YEARS!!!
If you dont have the newspaper....then please get hold of today's edition....Its a must read thing...
I would strongly recommend it to all those ***friends*** with whom I often have discussions regarding our choice of Majors and career scope in Pakistan...
***(Fatima Arif, Summayyah, Safa, Ayesha, Fatima Zahra, Meerab, Jawad, Bahawal, Usman, Osama, Zeeshan, Shiraz, Sohaib, Nouman.... and others)***
After you all read we can have a discussion either on the blog or in the university.
Step 1: In class, take good notes. Highlight anything the professor says more than once, especially if he or she repeats himself from one day to the next. These are, in the professor's opinion, the most important ideas, and the things you're most likely to be tested on.
Step 2: To start studying, review your notes. First skim over the major ideas, then go over it and over it until you know all the main points. If there are any ideas you aren't clear on, contact the professor or look it up in the textbook.
Step 3: Be sure to read the textbook. Many professors intentionally test on material from the book that was not discussed in class. This is to check who has done the readings.
Step4: Study with someone else. There may be ideas you think you understand perfectly, but if you are wrong, a study buddy can tell you. Don't rely solely on this person, though, they won't be able to help you during the exam.
Step5: Finally, once you're in the exam, relax. You've studied hard, you know the material. Keep reminding yourself of this. Don't sit near distracting people.
Chapter 8: Product, Services, and Branding Strategy
Chapter Outline
• Product and major classifications of product and services
• Product and services decisions at different levels; individual product decisions, product line decisions, and product mix decisions
• Branding Strategy; building and managing brands
• Services marketing
What is a product?
Product is anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
Products include physical objects, services, events, persons, places, organizations, ideas, or mixes of these entities.
Examples: an Apple ipod, a Toyota Camry, European vacation and advice from your family doctor, etc.
What are services?
Services are a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
Examples: banking, hotel, airline, home repair services, etc
Products, services and experiences
• Marketing mix planning begins with formulating an offering that brings value to target customers. This offering becomes the basis upon which the company builds profitable relationships with customers. Product is a key element in the overall marketing offering.
• A company’s marketing offering often includes both tangible goods and services. Each component can be a minor or a major part of the total offer.
• Today as products and services become more commoditized, companies are differentiating their offers by creating and managing customer experiences with their products or company.
Levels of products and services
1. Core benefit is the problem solving benefit or service that consumers seek
2. Actual product is the product with service features, design, a quality level, a brand name, and packaging.
3. Augmented product is a product with increased or additional consumer services and benefits to provide the most satisfying customer experience.
Product and service classifications
• Consumer products are products and services bought by final consumers for personal consumption.
• Industrial products are those purchased for further processing or for use in conducting a business.
Thus the distinction between a consumer product & an industrial product is based on the purpose for which the product is bought.
Marketing considerations for consumer products
| | Convenience | Shopping | specialty | unsought |
| Customer buying behavior | Frequent purchase, little planning | Less frequent purchase, much planning | special purchase effort | Little awareness |
| price | Low | Higher | High | varies |
| distribution | Widespread, convenient locations | Selective, fewer outlets | Exclusive, one or a few outlets | varies |
| promotion | Mass promotion | Advertising, personal selling | Careful and targeted | Aggressive advertising |
| examples | Toothpaste, magazines | Television, furniture | Rolex watches, fine crystal | Life insurance |
Classes of industrial products and services
• Materials and parts
1. Raw materials
Farm products (wheat, cotton, fruits, vegetables)
Natural products (fish, lumber, crude petroleum)
2. Manufactured materials and parts
Component materials (iron, cement, wires, yarn)
Component parts (small motors, tires, castings)
• Capital items
1. Installations
Major purchases (factories, offices)
Fixed equipment (generators, drill presses, elevators)
2. Accessory equipment
Portable factory equipment and tools (hand tools, lift trucks)
Office equipment (computers, fax machines, desks)
• Supplies and services
Supplies
1. Operating supplies (lubricants, coal, paper, pencils)
2. Repair and maintenance items (paint, nails, brooms)
Business services
1. Maintenance and repair services (window cleaning)
2. Business advisory services (legal, advertising)
Organizations, persons, places, and ideas
• Organization marketing consists of activities undertaken to create, maintain, or change the attitudes and behavior of target consumers toward an organization.
• Person marketing consists of activities undertaken to create, maintain, or change attitudes or behavior toward particular people.
• Place marketing consists of activities undertaken to create, maintain, or change attitudes or behavior toward particular places.
• Ideas marketing can be the marketing of a general idea or a specific idea.
• Social marketing is the marketing of social ideas by using commercial marketing concepts and tools in programs designed to influence individual’s behavior to improve their well-being and that of society.
Social marketing programs
• Public health campaigns
• Environmental campaigns
• Family planning
• human rights
• Racial equality
Product and service decisions
Individual product and service decisions
Product line decisions
Product mix decisions
Individual product and service decisions
• Product and service attributes
1. Product quality (characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs.)
Siemens defines quality this way:
“Quality is when our customers come back and our products don’t.”
Total quality management (TQM) is an approach in which all the company’s people are involved in constantly improving the quality of products, services, and business processes.
Product quality has two dimensions; level and consistency.
Performance quality is the ability of a product to perform its functions.
Conformance quality is the freedom from defects and consistency in delivering a targeted level of performance.
2. Product features
The company can create higher level models by adding more features.
Features are a competitive tool for differentiating the company’s product from the competitor’s products.
3. Product style and design
Style describes the appearance of a product. Styles can be eye catching or yawn producing.
Design goes to the very heart of the product. Good design contributes to a product’s usefulness as well as to its looks. It shapes the customer’s product-use experience.
· Branding
Brand is a name, term, sign, symbol, or design, or a combination of these that identifies the products or services of one seller or group of sellers and differentiates them from those of competitors.
Consumers view a brand as an important part of a product and branding can add value to a product.
Branding helps buyers in many ways
• Help consumers identify products
• Tell about product quality and consistency
Branding gives sellers several advantages
• Helps seller to segment markets
• Seller’s brand name and trademark provide legal protection for unique product features.
• Packaging
Packaging involves designing and producing the container or wrapper for a product.
Packages perform many sales tasks
1. attract attention
2. describe product
3. make sales
• Labeling
Labels range from simple tags attached to products to complex graphics that are part of the package.
Labels perform several functions
1. identifies the product or brand
2. Describes the product and provides details
3. Promote the product and support its positioning
• Product support services
Many companies are now using a sophisticated mix of interactive technologies (phone, email, fax, and internet) to provide support services that were not possible before. The support services can be a major or a minor part of the total offering.
Product Line Decisions
Product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups , are marketed through the same types of outlets, or fall within given price ranges.
Product line length is the number of items in the product line.
A company can lengthen its product line in two ways:
1. Line stretching
2. Line filling
Product line stretching occurs when a company lengthens its product line beyond its current range. The company can stretch its lines
• Downward (to plug a market hole that otherwise would attract a new competitor or to respond to a competitor’s attack)
• Upward (in order to add prestige to their current products)
• In both directions (to serve both the upper and lower ends of the market)
Product line filling is adding more items within the present range of the line.
Reasons for product line filling are:
1. Reaching for extra profits
2. Satisfying dealers
3. Using excess capacity
4. Being the leading full-line company
5. Plugging holes to keep out competitors
Product Mix Decisions
Product mix or product portfolio is the set of all product lines and items that a particular seller offers for sale.
A company’s product mix has four important dimensions
1. Width (the number of different product lines the company carries)
2. Length (the total number of items the company carries within its product lines)
3. Depth (the number of versions offered of each product in the line)
4. Consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or some other way)
Branding Strategy: Building strong Brands
What is a brand?
It is the major enduring asset of the company, outlasting company’s specific products and facilities.
Brands are more then just names and symbols. They are key element in the company’s relationships with consumers.
It represents consumer’s perceptions about a product and its performance.
Deeper the connection with customers, successful is the brand.
Brand Equity, Brand valuation and Customer equity
• Brand equity is the positive differential effect that knowing the brand name has on the customer response to the product or service. A powerful brand has higher brand equity.
• Brand valuation is the process of estimating the total financial value of the brand.
• Customer equity is the value of the customer relationships that the brand creates
Advantages of strong brand equity
• It enjoys a high level of consumer brand awareness and loyalty.
• Because consumers expect stores to carry the brand, the company has more leverage in bargaining with resellers.
• Company can more easily launch line and brand extensions as brand name carries high credibility.
• It offers some defense against fierce price competition.
Major Brand strategy decision
• Brand Positioning: Attributes, benefits, beliefs and values.
• Brand name selection: Selection, protection.
• Brand sponsorship: Manufacturer’s brand, private brand, licensing, co-branding.
• Brand development: Line extensions, brand extensions, multibrands and new brands.
Brand Positioning
• Marketers need to position their brands clearly in target customers’ minds.
• Product attributes: The lowest level of positioning a brand as competitors can easily copy them. Customers are not interested in attributes but what attributes will do for them.
• Benefit: A brand can be better positioned by associating it with a desirable benefit.
• Beliefs and Values: It is the strongest way of positioning a brand. These brands pack an emotional wallop.
Brand Name selection
A good name can add greatly to a product’s success.
Desirable qualities of a brand name include:
• It should suggest something about the product’s benefits and qualities.
• It should be easy to pronounce, recognize and remember.
• The brand name should be distinctive.
• It should be extendable.
• It should be capable of registration and legal protection.
Brand Sponsorship
A manufacturer has four sponsorship options:
• Manufacturer’s brand
• Private brand (store brand or distributor brand)
• Licensed brand
• Co-brand.
Manufacturer brand versus private brand
Nowadays, private brands are giving manufacturers’ brands a real run for the money.
A private brand has following advantages over manufactures:
• They control what products they stock.
• Where they go on the shelf.
• What prices they charge,
• Which one they will feature in local circulars.
• Private brands can be hard to establish and costly to stock and promote. However, they also yield higher profit margins for the reseller.
Licensing
• Most manufacturers take years and spend millions to create their own brand names.
• Some companies license names or symbols previously created by other manufacturers, names of well-known celebrities, or characters from books.
Co-Branding
In co-branding, one company licenses another company’s well-known brand to use in combination with its own.
Advantages of co-branding:
• Because each brand dominates in different categories, the combined brands create broader consumer appeal and greater brand equity.
• It also allows a company to expand its existing brand into category it might otherwise have difficulty entering alone.
Limitations of co-branding:
• Such relationships involve complex legal contracts and licenses.
• Co-branding partners must carefully coordinate their advertising, sales, promotion and other marketing efforts.
• Each partner must trust the other will take good care of its brand.
Brand Development
• Line extensions: They occur when a company extends existing brand names to new forms, colors, size, ingredients, or flavors of an existing product category. It is a low-cost, low-risk way to introduce new products. Or it might want to meet consumer desires for variety, to use excess capacity, or simply to command more shelf space from resellers. An over extended brand name might lose its specific meaning, or heavily extended brands can cost consumer confusion.
• Brand extension: It extends a current brand name to new or modified products in a new category. A brand extension gives a new product instant recognition and faster acceptance. It also saves the high advertising costs. The extension may confuse the image of the main brand and if a brand extension fails it may harm consumer attitudes toward the other products carrying the same brand name.
Brand Development
• Multibranding: Companies often introduce additional brands in the same category. It offers a way to established different features and appeal to different buying motors. Its drawback is that each brand might obtain only a small market share and none may be very profitable.
• New Brands: A company might believe that the power of its existing brand name is waning and a new brand name is needed. Or it may create a new brand name when it enters a new product category for which none of the companies’ current brand names are appropriate.
Managing Brands
Companies must manage their brands carefully.
• First, the brand’s positioning must be continuously communicated to consumers. Major brand marketers often spend huge amounts on advertising to create brand and to build loyalty. Such campaigns can help to create name recognition, brand knowledge and brand preference. However, the brands are maintained by brand experience.
• For successful brand positioning the company needs to train its people to the customer center.
Services Marketing
Types of services
• Governments: Courts, employment services, hospitals and schools.
• Not for Profit: Museums, charities, colleges and churches.
• Business Organizations: Airlines, banks, insurance companies, entertainment companies and consulting firms.
Nature and Characteristics of a Service
• Service Intangibility: It means that services cannot be seen, tasted, felt, heard or smelled before they are bought.
• Service Inseparability: It means that services cannot be separated from their providers, whether the providers are people or machine.
• Service Variability: It means that the quality of services depends on who provides them as well as when, where and how they are provided.
• Service Perishability: It means that service cannot be stored for later sale or use.
Marketing Strategies for Service Firms
The Service-Profit Chain: It is the chain that links service firm profits with employ and customer satisfaction. This chain consists of five links:
• Internal Service Quality.
• Satisfied and Productive Service Employees.
• Greater Service Value.
• Satisfied and Loyal Customers.
• Healthy Service Profit and Growth.
Internal Marketing and Interactive Marketing
Internal Marketing: It means that the service firm must orient and motivate its customer-contact employees and supporting service people to work as a team to provide customer satisfaction.
Interactive Marketing: Training service employees in the fine art of interacting with customers to satisfy their needs.
Managing Service Differentiation
Offer, delivery and image differentiation is a solution to price competition.
• The offer can include innovative features that set one company’s offer apart from competitor’s.
• Service delivery can be differentiated by having more able customer-contact people, by developing a superior physical environment in which the service product is delivered.
• Images can be differentiated through symbols and branding.
Managing Service Quality
A service firm can differentiate itself by delivering consistently higher quality. Service quality will always vary, depending on the interaction between employees and customers. Therefore, the first step is to empower front-line service employees-to give them the authority, responsibility, and incentives they need to recognize, care about, and tend to customer needs.
Managing Service Productivity
Companies can increase service productivity in several ways. They can train current employees better or hire new ones who will work harder or more skillfully. Or they can increase the quantity of their services by giving up some quality. However, company must avoid pushing productivity so hard that doing so reduces quality, as this may dissatisfy customers.
THE END
Thursday, November 27, 2008
The New Honda City.
LOGOS
Above are the different logos which are part of companies brand strategy. Making the logo more attractive, catchy and memorable are some tactics which companies use to achieve larger market share...........
What is Brainstorming
Section-B students! Please comment here regarding the telecom.companies activity we did today in our class.
PLease comment here regarding the activity we did today in our class.
And do not create new post(s)/topic(s) individually regarding this.
Everyone is supposed to comment under this post.
Thanks,
What about song in class?
I think we are forgetting something really important. It would be fun guys. So plz talk about this in class.
Which Song should be played in the beginning of our Tuesday's Class?
Hi everyone,
Remember in our last class we were asked to post our comments regarding "which song should be played in the beginning of our next class?" And so far none of us has posted any suggestions regarding this. Section-A has worked on it and most likely they will be having their "song with the highest votes" played in their next class.
Please suggest which song should be played??????
HURRY UP!
Regards,
telecommunication companies in pakistan
- ZEM:
prepay connection of warid
- ZAHI:
postpaid warid
- WARID:
telecom company of pakistan, started by al-warid from middle east
- TELENOR:
telecom norway, launched in pakistan after launchig it in 5 different countries
- TALKSHAWK:
prepaid package of telenor, mainly focusing on less call rates
- DJUICE:
prepaid package of telenor , focusing on youth
- PERSONA:
postpaid of telenor
- MOBILINK:
market leader of telecom companies in pakistan
- INDIGO:
postpaid of mobilink
- JAZZ:
prepaid of mobilink
- UFONE:
telecom company . it's main focus is youth of pakistan
- UFONE PREPAY:
prepay package of ufone
- UFONE POSTPAID:
postpaid package of ufone
- ZONG:
emerging telecom company , launched recently in pakistan.it is company of china
- PAKTEL:
merge now with zong
Wednesday, November 26, 2008
Today, if I come to know that I will be awarded A+ grade, what will I do?
Give your honest opinion(s) that if today you come to know that you will get A+ grade in your Marketing course what will you do or what will be your next step?
You will be still coming to attend the class or you will not? Just tell what will you do?
I am starting it by posting my own opinion under the "comments" tag.
Remember, only Honest opinion(s)!
Regards,
(this topic was suggested by Sir. Mannan in section-B)
Tuesday, November 25, 2008
ALWAYS REMEMBER
- in the depth of winter,i finally learned that within me lay an invincible summer.
- often the test of courage is not to die but to live
- march on .and fear not the thorns,o the sharp stoneson life path's
- let me not pray for the stilling of my pain,but for the heart to conquer it
- when great clamity has been suffered the first thing to remember is what has been saved
- far away in yhe sunshine are my highest aspirations.i may not reach them buat can look up and see thier beauty,belive in them,and try to follow them.
- the tregadey of life is in what dies inside a man while he lives
- let me not be shattered from dangers,but to be fearless in facing them.
- they who search down into the depths of life where in the stillness,the voice of God is heard,have the stabilizing power which carries them poised and sereve through the hurricanes of difficulties.
Poem
It can be the worst of friends,
It can be the worst of enemies.
The only difference is,
we know it all the same.
Many empires have fallen before it,
Many kingdoms have crumpled to its will
.Many a civilization has been lost to it,
Many a race has died to it.The only difference is,
We know it all the same.
Only God can master it,
Only man can learn it.
Only nature can follow it,
Only I adhere to it.
The only difference is,
We know it all the same.
Time is our little servant,
A slave to it we are.
No longer can we control it,
But to it we owe it all.The only difference is,
We know it all the same.
Monday, November 24, 2008
WHY BOYS START SMOKING
- TO GAIN ATTENTION
- TO LOOK GROWN UP
- TO ATTRACT GIRLS
- TO REMAIN IN FRIENDS GROUP
- JUST FOR FUN
- TO SPEND POCKET MONEY
- THEIR PARENTS SMOKE TOO
- FOR TRYING SOMETHING NEW
- MEDIA INFLUENCE
THESE R SOME FEW REASONS THAT COMES INTO MY MIND I KNW THERE MIGHT B SOME PERSONAL REASONS TOO BUT I REALLY THINK THAT IF SOMEBODY STARTS SOMKING B CUZ OV THESE REASONS THAN THAT PERSON IS REALLY STUPID.HOW CAN ANYONE RUIN HIS/HER LIFE AFTER KNOWING THE FACTS TOO.I ASKED SOME CAHIN SMOKRS THAT Y DO U SMOKE THEY GAVE ME NAERLY THE SAME ANSWER "TO RELEASE TENSION".I SINCERELY WANT TO SUGESST A BETTER WAY TO REALSE TENSION AND THAT IS TO HAVE A STRONG FAITH WID ALLAH AND TO HAVE A STRONG PERSONALITY THAT CANNOT B INFLUENCED IN ANY COMPANY.I KNOW ALL THESE WORDS WILL SEEM TO B FOE BUT IF ANY ONE QUITS SMOKING I WILL FEEL LIKE A WINNER.
Teenagers’ Internet Socializing Not a Bad Thing
The study, conducted from 2005 to last summer, describes new-media usage but does not measure its effects.
“It certainly rings true that new media are inextricably woven into young people’s lives,” said Vicki Rideout, vice president of the Kaiser Family Foundation and director of its program for the study of media and health. “Ethnographic studies like this are good at describing how young people fit social media into their lives. What they can’t do is document effects. This highlights the need for larger, nationally representative studies.”
Ms. Ito, a research scientist in the department of informatics at the University of California, Irvine, said that some parental concern about the dangers of Internet socializing might result from a misperception.
“Those concerns about predators and stranger danger have been overblown,” she said. “There’s been some confusion about what kids are actually doing online. Mostly, they’re socializing with their friends, people they’ve met at school or camp or sports.”
The study, part of a $50 million project on digital and media learning, used several teams of researchers to interview more than 800 young people and their parents and to observe teenagers online for more than 5,000 hours. Because of the adult sense that socializing on the Internet is a waste of time, the study said, teenagers reported many rules and restrictions on their electronic hanging out, but most found ways to work around such barriers that let them stay in touch with their friends steadily throughout the day.
“Teens usually have a ‘full-time intimate community’ with whom they communicate in an always-on mode via mobile phones and instant messaging,” the study said.
This is not news to a cluster of Bronx teenagers, gathered after school on Wednesday to tell a reporter about their social routines. All of them used MySpace and instant messaging to stay in touch with a dozen or two of their closest friends every evening. “As soon as I get home, I turn on my computer,” said a 15-year-old boy who started his MySpace page four years ago. “My MySpace is always on, and when I get a message on MySpace, it sends a text message to my phone. It’s not an obsession; it’s a necessity.” (School rules did not permit using students’ names without written parental permission, which could not be immediately obtained.)
Only one student, a 14-year-old girl, had ever opted out — and she lasted only a week.
“It didn’t work,” she said. “You become addicted. You can’t live without it.”
In a situation familiar to many parents, the study describes two 17-year-olds, dating for more than a year, who wake up and log on to their computers between taking showers and doing their hair, talk on their cellphones as they travel to school, exchange text messages through the school day, then get together after school to do homework — during which time they also play a video game — talk on the phone during the evening, perhaps ending the night with a text-messaged “I love you.”
Teenagers also use new media to explore new romantic relationships, through interactions casual enough to ensure no loss of face if the other party is not interested.
The study describes two early Facebook messages, or “wall posts,” by teenagers who eventually started dating. First, the girl posted a message saying, “hey ... hm. wut to say? iono lol/well I left you a comment ... u sud feel SPECIAL haha.” (Translation: Hmm ... what to say? I don’t know. Laugh out loud. Well I left you a comment ... You should feel special.)
A day later, the boy replied, “hello there ... umm I don’t know what to say, but at least I wrote something ...”
While online socializing is ubiquitous, many young people move on to a period of tinkering and exploration, as they look for information online, customize games or experiment with digital media production, the study found.
For example, a Brooklyn teenager did a Google image search to look at a video card and find out where in a computer such cards are, then installed his own.
What the study calls “geeking out” is the most intense Internet use, in which young people delve deeply into a particular area of interest, often through a connection to an online interest group.
“New media allow for a degree of freedom and autonomy for youth that is less apparent in a classroom setting,” the study said. “Youth respect one another’s authority online, and they are often more motivated to learn from peers than from adults.”
8 steps for great marketing.
Base marketing initiatives on accurate information. Find what works for similar companies. Then test your ideas.
Make the buying process easy for customers. Simplify everything. Eliminate potential interruptions in the sales process and make decision-making as painless as possible.
Have follow-up procedures before you begin. Selling is seldom a single-step process.
List the unique benefits your business offers. Then look for ways to incorporate them into your marketing message. Make sure your marketing showcases the special knowledge and expertise your business offers.
Inform employees about your marketing objectives. Get them involved and keep them in the loop.
Think about marketing as a necessary expense. It gives you an edge with competitors, and it keeps employees motivated when your name is in the public eye.
Set a pace that lets you market continuously. Customer memories are short, and they are bombarded with thousands of marketing messages and images daily. Your effort must be ongoing or people will quickly forget. (One way to save money on marketing is to use .
ETHICS
In the business world you hear a lot of catch phrases like 'transparency' and 'core values'. What with all the fraud being exposed in corporations, it has become popular for companies to promote Ethics training classes. That's all well and good, sounds wonderful on the surface, and, for the most part, I'm sure quite a few businesses are practicing ethical behavior.
Ethics is defined by the American Heritage Dictionary as:
"A set of principles of right conduct. A theory or a system of moral values. The study of the general nature of morals and of the specific moral choices to be made by a person: moral philosophy. The rules or standards governing the conduct of a person or the members of a profession."
On the job, you should actively participate in any Ethics training offered and closely compare what you learn with your company's Core Values and what actions and policies you observe on a day-to-day basis. A company is made up of all of its' individual employees. If everyone feels responsible and is held accountable for totally ethical practices, it benefits all concerned and results in a stellar reputation that customers will flock to with a great sense of security. I know that sounds like a company line but if you truly believe it and live it, the whole business atmosphere becomes cleaner and healthier.
Just think about what is right and fair. If you notice something that is bothering your sense of decency, go speak with your supervisor or submit a suggestion worded in an intelligent unemotional way. You'll be doing your part to make the business world a better place.
Songs
2-its not over by chris daughtry
3-summer of 69 by bryan adams
4-wall to wall by chris brown
5-eye of the tiger from movie Rocky
Quantifying your marketing effort
This may seem like an easy question, however it's one that I am asked often. I have seen companies that don't even quantify their marketing efforts. Let me just say that's a big mistake. While marketing can be in the most part trial and errors you can diminish errors by actually using calucations to see which campaigns are bringing in the most results for the money.
Activity Based Costing
By designing quality in to products and services during the design stage. design cost may increase . but warranty and services cost are likely to decrease thus overcoming any cost increase experienced at the front end of the chain. And unlike traditional costing it include all cost of producing a product or service.
