case study

fellow students i am posting a case study of 1999 of kit kat it will enhance your marketing capabilities enjoy

Have a break have a ***. If you are not able to fill in the gap then you are one of the only two people in a hundred who can't. the slogan has been used in television advertisements since 1957. kit kat was originally launched in 1937. the new advertisements in 1999 included a baby trying to blow out trick candles and a group of loch ness monsters spotters. the idead was to keep the the customers guessing about the product. this could only work with such a well known brand.
there have been numerous developments over the years. a two finger version was launched in 1951 and it was sold in multipacks in 1963. in 1996 kit kat orange was launched followed by a mint version. these were mainly special promotions designed to stir up interest in the brand name. in 1999 Nestle, the owners, launched kit kat chunky. it was a single bar aimed at teenagers, competing directly with chocolate brands such as wispa.

Q1 Identify the factors that may have affected the launch of kit kat related products.
Q2 to what extent you would say that Nestle was taking an asset based marketing approach when launching kit kat chunky.