8 steps for great marketing.

Build a profile of your ideal customer. When you create your marketing message, aim it at them.
Base marketing initiatives on accurate information. Find what works for similar companies. Then test your ideas.
Make the buying process easy for customers. Simplify everything. Eliminate potential interruptions in the sales process and make decision-making as painless as possible.
Have follow-up procedures before you begin. Selling is seldom a single-step process.
List the unique benefits your business offers. Then look for ways to incorporate them into your marketing message. Make sure your marketing showcases the special knowledge and expertise your business offers.
Inform employees about your marketing objectives. Get them involved and keep them in the loop.
Think about marketing as a necessary expense. It gives you an edge with competitors, and it keeps employees motivated when your name is in the public eye.
Set a pace that lets you market continuously. Customer memories are short, and they are bombarded with thousands of marketing messages and images daily. Your effort must be ongoing or people will quickly forget. (One way to save money on marketing is to use .