Reasons for Growth and the Future of the Cellular Industry of Pakistan

The report studies the cellular industry of Pakistan and identifies the reasons of the surge and its future potential. The research looks at factors such as the increase in network coverage, increase in number of subscribers, reduction in call charges, improvement in quality of service etc. to determine the growth in the cellular industry. Interviews with personnel of cellular companies have been done to find out the future trends of the cellular companies. Consumer insight has also been taken through primary survey of 300 consumers. The survey was conducted to understand the consumer preferences with respect to cellular services. The research establishes which factors are the most important to consumers amongst price, quality, value added services