International Marketing

International marketing

International marketing is simply the implementation of marketing principles across the national boundaries by considering more than one marketing mix. It is an extension of business operations (manufacturing, marketing, research and development, finance etc) across the globe where the company has to have co ordination in each consumer market to raise profits.

When a company’s management is thinking over the idea of going global, they have to consider many important points which are necessary to make an initial feasibility report.i.e.

What adjustments, if any, you need to make to your:
Product line (Which products have the best chance of making it);
Product's positioning, advertising and packaging (how can you optimize your sales message for best results);
Product's design (to better satisfy market requirements, but also to satisfy regulatory demands).
What is your "cost of entry" in the market?
We do a thorough assessment of the strengths and weaknesses of your potential competitors, their investment level, their marketing sense.
How soon will you be successful?
We will together develop a detailed sales revenue projection.
What return on investment should you expect?
http://www.jrcanda.com/internatl.html
For example when Procter & Gamble decided to expand its business globally, they focused on the strategy Global Strategy and Local Adaptation. By following this strategy they are focusing on marketing sensing while at the time they are keeping an eye on customer culture.
P&G’s managers use AC Neilson’s reports in each country to get an insight of each consumer market using the marketing sensing capabilities. To meet the demands of each market, they keep in touch with all stores as well to know about the consumer preferences and the availability of the products which are compatible to the respective markets. This makes easier for them to carry on their global motive i.e. Global Strategy and Local Adaptation.