Wednesday, January 14, 2009

Better way of Introducing a Product by an Analogy of Cricket by Ali Haider

This is second part of previous post "Why New Products Fail".
In this post, i have mention the solution of problem which i have read in an article.

There's a better way to introduce your products. Think: Domestic cricket. I explain it.
This analogy might be very helpful to understand the cocept:
PCB has two divisions of professional cricket team :


(1) International cricket leagues, and (2) domestic leagues.


The International cricket is for the super cricketers.

The domestic leagues are for developing rough players into International-league-ready stars. Domestic league players are good, but still need fine-tuning, developing, and promoted to the International cricket leagues.
The PCB (Pakistan Cricket Board) ensures its "product" (i.e. the fan experience) continually rocks by:
Keeping stars in the International league spotlight of millions.
Not diluting the fan experience with less-than-stellar players.
Developing potential stars in the background when not too many people are looking, and not too many resources are invested.
Then, the inevitable: Bang! When potential stars become actual stars, teams promote them to the International -- and invest major resources in them.

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