Yesterday, I have read about an article about the reasons of failure of new products and their solution. So, I want to share this example with class. May be it would be helpful to clear the ideas.
Scenario: "Yo! We'll introduce our product with a Bang! We'll splatter it across metropolitan newspapers. Billions! Give me a high-five!"
Usually, conventional entrepreneurs are over confident and therefore, they over estimate the market conditions
It goes through a similar cycle:
- Yo, I'm gonna build the next billion-dollar widget. Yay!
- Entrepreneur builds product.
- Sells widgets.
Eventually, When they sell their product because of unforeseen problems, 90% of buyers start calling and complaining. "You people suck," they scream. Business's cash flow starts draining. In short, business shuts down.
3 comments:
I'm confused by this post. The presence of an iPhone ad in the post doesn't seem to mesh well with what you've written: you're writing about why new products fail, and the iPhone is far from a failure. Do you have a more concrete example of the point you're trying to make?
I would second this comment. In my view point there is a contradiction between the theory & the example.
i have mention that the new product is wedget(A small mechanical device). Which indicates that it could be any new product of apple iphone which faild in market.
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