Marketing Environment

What is Marketing Environment?

Marketing Enivornment is the forces and Actors outside the marketing that effects marketing management ability to built and maintain its successful relationshipm with its target customer.
Successful companies keenly watch the marketing environment.
In every organisation there are managers who observe the environment and get the information by marketing intellegence and marketing research.
marketing environment consist of micro and macro environment

Micro environment:
consists of the forces and actors close to business which affects its ability to serve its customer.

Macro environment:
consists of large societal forces which affects the micro environment.

Micro Environment:
comprises of
>Company
>Suppliers
>Marketing intermediaries
>Competitors
>Customers
>Publics

Macro Environment:
comprises of
>Demographic forces
>Economic forces
>Natural forces
>Political forces
>Cultural forces
>Technological forces