Reader’s Digest
Reading Material
Reader's Digest is a monthly general-interest family magazine. Reader's Digest is owned & published by The Reader's Digest Association, a privately-held company based in Chappaqua, New York. Co-founded in 1922 by Lila Bell Wallace & DeWitt Wallace; today it is the best-selling consumer magazine in the USA, with a circulation of over 10 million copies in the United States, & a readership of 38 million worldwide.
The magazine is compact, with its pages roughly half the size of most American magazines. Hence, in the summer of 2005, the U.S. edition adopted the slogan, "America in your pocket." In January 2008, it was changed to "Life well shared" owing to the huge international market.
Reading Material
Reader's Digest is a monthly general-interest family magazine. Reader's Digest is owned & published by The Reader's Digest Association, a privately-held company based in Chappaqua, New York. Co-founded in 1922 by Lila Bell Wallace & DeWitt Wallace; today it is the best-selling consumer magazine in the USA, with a circulation of over 10 million copies in the United States, & a readership of 38 million worldwide.
The magazine is compact, with its pages roughly half the size of most American magazines. Hence, in the summer of 2005, the U.S. edition adopted the slogan, "America in your pocket." In January 2008, it was changed to "Life well shared" owing to the huge international market.
Geodemographic Segmentation:
In different regions, advertisement & placement in the local editions are entirely managed by the local staff & reflect local products. Local statistics may be added, currencies & measures will be adapted. Local names, quotes or pictures of local sights will sometimes replace the original ones on the articles composed in the USA. All those operations are called "adaptation" by the Digest editors: they are performed by the local editors & writers according to general central rules but without specific US control.
Local editions also avoid reprinting articles which may touch on sensitive spots in the receiving culture. In general, the local editions will also avoid selecting texts which are too closely linked to very specific American (or too foreign) situations. The few articles written by local authors always deal with local topics.
In different regions, advertisement & placement in the local editions are entirely managed by the local staff & reflect local products. Local statistics may be added, currencies & measures will be adapted. Local names, quotes or pictures of local sights will sometimes replace the original ones on the articles composed in the USA. All those operations are called "adaptation" by the Digest editors: they are performed by the local editors & writers according to general central rules but without specific US control.
Local editions also avoid reprinting articles which may touch on sensitive spots in the receiving culture. In general, the local editions will also avoid selecting texts which are too closely linked to very specific American (or too foreign) situations. The few articles written by local authors always deal with local topics.
Reader’s Digest divides its magazine into different “departments” from: Personal stories, Biographies to Cultural Appraisals; Facts & Health Care to Political scenarios, News & Reviews, Quotes to Answering day to day problems to Word Power, Environmental Issues, Economics & Laugh; It’s the best medicine e.t.c. It promotes culture’s & people. It involves people, from around the world.
It has every thing for every one, across cultures, nations, genders & ages. In Pakistan, it is available for around; Rs.150/- only. So order your copy today, & join one of the largest clan of the most read magazine.
Material taken from Wikipedia & rdasia.com
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