Undercover marketing (also known as buzz marketing, stealth marketing, or by its detractors roach baiting) is a subset of guerrilla marketing where consumers do not realize they are being marketed to. For example, a marketing company might pay an actor or socially adept person to use a certain product visibly and convincingly in locations where target consumers congregate. While there, the actor will also talk up their product to people they befriend in that location, even handing out samples if it is economically feasible. The actor will often be able to sell consumers on their product without those consumers even realizing that they are being marketed to.
Source: http://en.wikipedia.org/wiki/Stealth_marketing
2 comments:
Although the notion may be considered despicable by some, i firmly believe that this kind of marketing is auite effective.
And if in the future i hope to apply it to the fullest extent in my career, without considering being judged by others. After all, its the results that count..
It's like a bullet shot at your consumer's head which enters his head and he is still unaware of the happening.
Post a Comment