Sunday, November 16, 2008

Viral Marketing vs Stealth Marketing

Viral Marketing targets individuals who have a high level of interaction of individuals so that the word-of-mouth approach is used. Stealth marketing talks about a situation in which individuals do not know they are being targeted.

So is viral marketing basically a part of stealth marketing?
Can anyone please explain this to me..
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5 comments:

bahawalshahryar said...

Yar I dont think that viral marketing is a part of stealth marketing as word-of-mouth approach is not always manipulative. However stealth marketing can be a part of viral marketing as it is mostly carried out by word of mouth.

November 17, 2008 at 4:04 AM
Osama Hafeez said...

I don't think so it remains stealthy if you choose a word of mouth approach. Take the example of the movie Ghost rider where Nicholas cage was riding Harley Davidson bike, showing it as rough,rugged or punkish style. This was a basic example of stealth marketing carried out by Harley davidson. As far as i believe stealth marketing is more effective if carried out "action" approach.

November 17, 2008 at 8:00 AM
Zain Ashraf said...

in viral marketing u target some individuals; though they r small in number yet they know they r being targeted
in stealth markting individuals do not really know they r being targeted; unlike viral marketing where individuals know they r being targeted no matter how small the number is
hence stealth marketing is not a part of viral marketing
therz an open conflict

November 21, 2008 at 8:08 PM
Usman said...

True you are targeting some individuals, but those individuals are in turn targeting other individuals without their consent. For example, a doctor is subscribing me a medicine. He subscribes me one which has been marketed on him by a firm. As i am the victim over here, dont you think it has been done by stealth?

November 22, 2008 at 5:53 AM
Zain Ashraf said...

yes in that case it is stealth marketing..And what ive learned from the discussion is that if u implement viral marketing alone it can end up in stealth marketing but if u implement stealth marketing alone ul find no traces of viral marketing
hence stealth marketing can be called a part of viral marketing but viral marketing cannot b called a part of stealth marketing.
what do u say?

November 23, 2008 at 9:36 AM

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