What is AURORA all about:

It's a new publication of PHPL, has derived its name form the Aurora awards to promote excellence in advertising. Aimed at advertising and marketing industry, the Aurora readers fall into the upper and middle management category, placed on key managerial positions of all the MNC's and local organisations operating in Pakistan and globally. It is distributed through a controlled mailing list to the local and international clients through DAWN Distribution Network. The publication devotes 50% of its editorial to DAWN related advertising activities and other articles aiming to provide critical appraisal of what is being done in terms of creativity and marketing as well as to focus on new products developments and inside views on how campaigns are conceived and executed.
(I recommend you all to read it regularly in order to improve your marketing as well as advertising skills)
(source"http://DAWN.com)