Market Segmentation:
It means dividing the market in to smaller groups so that effective services can be provided on the basis of needs, characteristics and behaviour.
It includes several steps.
>target marketing: means selecting one of the segment nad working on that.
>differentiate:creating a value for customer by making difference
>positioning:make the product to occupy a desireable place in the minds of customers.
segmentation is on following basis:
>geographical(country,city ,region)
>behaviour(price,loyalty)
>Demographic(age,gender,income)
>pyscographic(values and attitudes)
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