TELCOS IN PAKISTAN - MOBILINK'S HUNT FOR HEROES

Well Fizza, your comment about effective target marketing of various consumer segments in Pakistan, by different telecommunication companies is quite realistic and yeah it is the right kind of advertisement at the right time to the right people.

I mean, just look at the HUNT FOR HEROES Marketing scheme by Mobilink. These people have really gone out of the way to motivate the talented youth of our country. Such a scheme is not only targeting youngsters but is an opportunity for interested parents to get their talented children shaped as Heroes.

Moreover, I think some of you would have seen a beautiful flower shop set up by Mobilink near the Standard Chartered Main br. in Cantt. That again is an out of the way step to appeal to people.

Again, if we talk of advertisements, UFONE'S new add with Mikaal and their message of including a ptcl no. at discounted rates is something really interesting to see.

So if you are looking for really innovative marketing ideas in the midst of a healthy competition(by healthy I mean 'healthy for consumers'), telcom companies in Pakistan are a great place to start with.